Taylor Swift, Rihanna, Bad Bunny, Morgan Wallen & More Among The Most-Searched Singers In America

According to a new study conducted by Guitar Aficionado, Taylor Swift topped the list as the most searched artist in America.

By

Melinda Lorge

Melinda Lorge is a Nashville-based freelance writer who specializes in covering country music. Along with Music Mayhem, her work has appeared in publications, including Rare Country, Rolling Stone Country, Nashville Lifestyles Magazine, Wide Open Country and more. After joining Rare Country in early 2016, Lorge was presented with the opportunity to lead coverage on late-night television programs, including “The Voice” and “American Idol,” which helped her to sharpen her writing skills even more. Lorge earned her degree at Middle Tennessee State University, following the completion of five internships within the country music industry. She has an undeniable love for music and entertainment. When she isn’t living and breathing country music, she can be found enjoying time outdoors with family and friends.

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Posted on May 31, 2023

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Taylor Swift; Photo Courtesy of iHeartRadio Music Awards/FOX

It’s no question that celebrities bring out people’s curiosity. They live extraordinary lifestyles from flying across the country in fancy jets to living in mansions to wearing the latest fashions. And, when it comes to music artists, the appeal doesn’t stop there. They are always dropping new music, evolving their craft, and collaborating with other musicians in the business, which piques the interests of many around the country.

So anyone who sits at home and finds themselves Googling some of the top musicians and singers on any given day is not alone. It’s quite common that people are searching online for the same person.

Taylor Swift Tops The List

According to a new study conducted by Guitar Aficionado, Taylor Swift topped the list as the most searched artist in America. The results, according to a press release, were found using Spotify streaming data, which allowed analysts to calculate the most streamed artists over the past year in the US.

Researchers then looked at which of those artists were the most searched in each state in America.

Taylor Swift; Photo Courtesy of Terence Rushin/Getty Images for TS
Taylor Swift; Photo Courtesy of Terence Rushin/Getty Images for TS

Top Googled Artists

But aside from Swift, the top Googled artists may surprise folks as there is wide contrast between them.

“The popularity of different artists in America reflects the diverse musical interests and preferences of people from all walks of life,” a spokesperson for Guitar Aficionado shared in a press release. “It highlights the significance of music in American culture as a form of expression and connection between individuals and communities.”

Swift, as previously stated, takes the crown at the No. 1 position in 31 out of 50 states, including her home state of Pennsylvania and Tennessee, where she attended high school, as well as states like Alaska, Illinois, Michigan, and Ohio. She also averages 2.43 million searches per month across America.

The result isn’t all that too surprising given the fact that her tenth studio album, Midnights, has won numerous awards, broke a string of records globally, and was the best-selling album of 2022. Swift also coupled the release with her massive Eras Tour, which combines all of her musical eras into one show.

“Not only is she the first American artist ever to have the top-selling album of the year five times in the US, but she is also the first artist to claim each spot in the top ten Billboard’s Hot 100 Songs, following the release of her latest album ‘Midnights’ in October last year,” the spokesperson ads.

Rihanna Is Second On The List

Second in line to Swift is Rihanna, who broke the record of having the most-watched halftime show of all time in early 2023, according to Billboard per a Nielsen report. Around the same time, Rihanna was making headlines after announcing her pregnancy with her second child, during her show.

Rihanna; Photo Courtesy of The Oscars
Rihanna; Photo Courtesy of The Oscars

But, 2022 also saw Rihanna as a popular search with a jaw-dropping 2.18 million searches every month on average across America. RiRi takes the top artist search title in seven states, including New York, New Jersey, Delaware, Louisiana, and Maryland as well as North and South Carolina.

Bad Bunny Is The Most-Googled In Several States

Two artists are tied representing the third-place spot. They are Puerto Rican rapper Bad Bunny and the late Rock ‘n’ Roll icon Elvis Presley, who each rank as the most searched in four states. Bad Bunny, who received 1.75 million average monthly searches, is most Googled in California, Texas, Nevada, and Florida, while Presley, who earned 1.94 million searches per month on average, edges him out in Arkansas, Kansas, New Mexico, and Mississippi, where he was born.

Morgan Wallen; Photo Courtesy of David Lehr
Morgan Wallen; Photo Courtesy of David Lehr

Migos’ Takeoff, BTS And Morgan Wallen Also Appear On The List

Fourth in popularity is late rap artist and member of the hip-hop trio, Migos, Takeoff. He collected an average of 1.4 million searches a month and became the top artist in his home state of Georgia and neighboring state, Alabama.

Three artists, meanwhile, share the fifth place — South Korean boy band BTS, Canadian rapper Drake, and country superstar Morgan Wallen. The latter of the three was the favored artist in West Virginia, earning 1.18 million searches per month. BTS was at the top in Hawaii with 1.28 million searches per month, while Drake earned the most internet searches in Kentucky with 1.12 million average searches per month.

Check out the graphic above to see if your favorite artist topped the list in your state!

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Written by

Melinda Lorge is a Nashville-based freelance writer who specializes in covering country music. Along with Music Mayhem, her work has appeared in publications, including Rare Country, Rolling Stone Country, Nashville Lifestyles Magazine, Wide Open Country and more. After joining Rare Country in early 2016, Lorge was presented with the opportunity to lead coverage on late-night television programs, including “The Voice” and “American Idol,” which helped her to sharpen her writing skills even more. Lorge earned her degree at Middle Tennessee State University, following the completion of five internships within the country music industry. She has an undeniable love for music and entertainment. When she isn’t living and breathing country music, she can be found enjoying time outdoors with family and friends.

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