Directed by Shaun Silva and filmed at Nashville’s Wildhorse Saloon, the clip opens with Underwood and four of her friends breaking up with their significant others. As they slam the door on their respective failed relationships, the friends turn to each other to cope via a group text thread.
After the Oklahoma native and her friends find themselves single again, they each turn to their personal post-breakup coping mechanisms. Underwood hits the gym, one eats ice cream while watching an emotional film, another spends her newfound free time shopping online and the other friend decides to dive head-first into the dating scene once again via online dating.
Underwood then sends a message to the group thread saying, “We’re Goin’ Out, Who’s IN?”
Next, the five ladies find themselves out on the town dressed to the nines. As they enter a bar, Underwood and her friends notice an all-female band on stage. As the band plays, “Hate My Heart,” viewers realize that the performers are actually other versions of the group of friends.
As the night continues, (and after a few shots of tequila!) Underwood crowd-surfs her way to the stage to join her superstar double in belting out the lyrics to the breakup anthem.
The video also pays homage to Underwood’s beloved hits “Before He Cheats” and “Church Bells” as her friend ‘Jenny’ carves her name into the leather seats of her ex-boyfriend’s car. ‘Jenny’ is referenced within the lyrics of “Church Bells” and in “Before He Cheats,” Underwood sings “I dug my key into the side of his pretty little souped-up four-wheel drive / Carved my name into his leather seats.”
The clip concludes with Underwood and her friends exiting the venue and discussing how the band looked similar to them. Underwood then says, “I could totally be a rockstar,” with a wink before the clip ends.
“Hate My Heart” is the second single off Underwood’s latest album, Denim & Rhinestones, and follows the project’s lead single, “Ghost Story.”
The song is a boot-stomping breakup anthem that begs for radio airplay. Throughout the lyrics, which Underwood crafted alongside Hillary Lindsey, David Garcia, and HARDY, Underwood shares her frustration over trying to move past a breakup as her heart won’t seem to allow her to.
“I hate my heart right now/ Underneath the covers in the dark right now/ Wishin’ I was sitting in a bar right now/ Two drinks in/ Makin’ me a last call friend/ I want my feel good back/ Instead of feeling bad that I can’t get past/ The fact that I can’t love nobody else/ I would if I could, but I don’t know how/ I hate my heart right now,” she sings on the chorus.
“‘Hate My Heart’ was definitely part of my desire to have fun on this album. I wanted songs that would be exciting to perform live and would fill up an arena, and that’s exactly what we’re about to do with The Denim & Rhinestones Tour,” she shared in a statement. “This one is definitely going to get everyone up on their feet and having a good time. It was great writing ‘Hate My Heart’ with Hillary Lindsey and David Garcia, who I love collaborating with, and also getting to work with Hardy, who brought a cool vibe and an energy to the track.”
“We cover a lot of ground on this album,” Underwood previously shared in a press release. ”We have a lot of songs that have a bit of a ‘throwback’ feel, but they sound super fresh. I grew up listening to so many different kinds of music and that is extremely evident in this body of work.”
“These are musical influences that are all in me and work their way out, and I just decided this time not to get in their way,” the hitmaker added. “I think this whole album ended up being a big reflection of me as a person and as an artist.”
Underwood is currently in the midst of her massive headlining Denim & Rhinestones tour, which kicked off on Saturday, October 15 in Greenville, South Carolina.
Produced by AEG Presents, the 43-city trek features Jimmie Allen and is scheduled to run through March 17, 2023.
“I felt like he made sense. He embodies denim & rhinestones almost as much as I did,” Underwood told Lon Helton of Allen during a recent interview on the Country Countdown USA.
”At least we know we will have a lot of bling and plenty of rhinestones for wardrobe,” she shared, reasoning Allen’s sense of style as part of why she chose to have him on the bill. “We may even get together on stage. It’s always a shame, if I was to have somebody like him out, it would be a shame not to get to sing with him while we’re on stage.”
Underwood will donate $1 from each ticket sold to the Tunnel to Towers Foundation (t2t.org), which has been helping America’s heroes since 9/11 by providing mortgage-free homes to Gold Star and fallen first responder families with young children and by building custom-designed smart homes for catastrophically injured veterans and first responders. The Foundation is also committed to eradicating veteran homelessness and aiding the victims of major U.S. disasters.
Tickets for the Denim & Rhinestones Tour are on sale now HERE.