Taylor Swift Extends The Eras Tour, Gifts Tour Crew “Life-Changing” Bonuses That Totaled $55 Million

Swift added over a dozen new tour dates after making headlines for gifting her tour crew “life-changing” bonuses.

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Andrew Wendowski

Andrew Wendowski is the Founder and CEO of Music Mayhem. As a 29-year-old entrepreneur, he oversees content as the Editor-In-Chief for the independent brand. Wendowski, who splits time between Philadelphia, Penn., and Nashville, Tenn., has an extensive background in multimedia. Before launching Music Mayhem in 2014, he worked as a highly sought-after photojournalist and tour photographer, collaborating with such labels as Interscope Records and Republic Records. He has captured photos of some of the biggest names, including Taylor Swift, Metallica, Harry Styles, P!NK, Morgan Wallen, Carrie Underwood, The Rolling Stones, Madonna, Shania Twain, and hundreds more. Wendowski’s photos and freelance work have appeared nationwide and can be seen everywhere from ad campaigns to various publications, including Billboard and Rolling Stone. When Wendowski isn’t running Music Mayhem, he enjoys spending time at concerts, traveling, and capturing photos.

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Posted on August 4, 2023

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Taylor Swift; Photo by Andrew Wendowski

Taylor Swift’s Eras Tour just keeps going, with the singer announcing even more dates for the trek on Thursday (Aug. 3).

After ending her European run in August 2024 with the last of six shows at Wembley Stadium in London, Swift will take a two-month break before heading back to North America for another run beginning with three shows in Miami starting on October 18.

Taylor Swift; Photo by Andrew Wendowski
Taylor Swift; Photo by Andrew Wendowski

She will play three shows in both New Orleans and Indianapolis before heading to Canada, where she will conclude the tour (for now) with six shows at Toronto’s Rogers Centre, finishing on November 23. Gracie Abrams will support Swift on all the newly-announced dates.

See Taylor Swift’s Newly Announced Eras Tour Dates Below

Taylor Swift is currently on the first U.S. leg of The Eras Tour, which will end on August 9 after a six-night run at SoFi Stadium in Los Angeles. She will then head to Latin America with opener Sabrina Carpenter to close out her 2023 shows.

Next year, the tour will kick off in Tokyo in February before heading to Australia and Singapore before the European leg begins in Paris in May. Paramore will support Swift on all of her European dates.

Gifted Tour Crew Bonuses That Totaled A Whopping $55 Million

Earlier this week, Swift made headlines when it was revealed that she awarded a reported $55 million in bonuses to crew members of the tour’s U.S. leg including truck drivers and those working in catering, video, audio and lighting.

The Grammy winner gifted truckers on her tour $100,000 each, which Michael Scherkenbach, founder and CEO of Shomotion trucking company, which works on The Eras Tour, told CNN is far greater than a standard bonus. “The typical amount is $5,000 to $10,000 each,” he said. “So this large amount is unbelievable.”

Taylor Swift; Photo by Andrew Wendowski
Taylor Swift; Photo by Andrew Wendowski

Scherkenbach added that Swift’s gift is a “life-changing” amount of money to many employees. “These men and women, they live on the road. They sleep during the day and work all night,” he said. “It’s a grueling task. They leave their families, young children for weeks. For Taylor’s tour, they’ve been away from home for 24 weeks.”

Swift gave handwritten notes to each truck driver. A photo of one note circulating on social media reads, “Thank you for your excellent work on the U.S. leg of The Eras Tour!! Your well-deserved bonus is $100,000. Love, Taylor.”

Eras Tour To Become First-Ever Tour To Gross Over 1 Billion Dollars

Swift’s Eras Tour is expected to become the first-ever tour to gross over one billion dollars

In June, the trek was projected to earn a total of $1.4 billion, but with the addition of Swift’s new dates, that number will only rise. A report from Pollstar estimated that the tour will cross the $1 billion mark during Swift’s shows in Singapore in March.

Aside from generating its own revenue, The Eras Tour is also boosting the economies of the cities it visits, according to the Federal Reserve.

Taylor Swift; Photo by Andrew Wendowski
Taylor Swift; Photo by Andrew Wendowski

The Federal Reserve Bank of Philadelphia released its Beige Book in July and reported that hotel bookings showed the strongest growth since before the coronavirus pandemic, crediting Swift’s shows. Earlier that month, Cincinnati officials also credited the singer for boosting hotel revenue.

“Taylor Swift is a force to be reckoned with,” Julie Calvert, president and CEO of the tourism group Visit Cincy, said in a statement. “The economic impact Swift creates is staggering, as fans travel from far and wide to attend her concerts, filling hotels, restaurants, and local attractions. Swift’s influence on tourism is a testament to her ability to captivate audiences and drive economic growth.”

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Andrew Wendowski is the Founder and CEO of Music Mayhem. As a 29-year-old entrepreneur, he oversees content as the Editor-In-Chief for the independent brand. Wendowski, who splits time between Philadelphia, Penn., and Nashville, Tenn., has an extensive background in multimedia. Before launching Music Mayhem in 2014, he worked as a highly sought-after photojournalist and tour photographer, collaborating with such labels as Interscope Records and Republic Records. He has captured photos of some of the biggest names, including Taylor Swift, Metallica, Harry Styles, P!NK, Morgan Wallen, Carrie Underwood, The Rolling Stones, Madonna, Shania Twain, and hundreds more. Wendowski’s photos and freelance work have appeared nationwide and can be seen everywhere from ad campaigns to various publications, including Billboard and Rolling Stone. When Wendowski isn’t running Music Mayhem, he enjoys spending time at concerts, traveling, and capturing photos.

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