Snoop Dogg is expanding his reach by delving into children’s entertainment.
Back in August, the rapper announced a new animated children’s show called Doggyland that would air on YouTube and YouTube Kids, Billboard reported. The educational cartoon series designed for pre-schoolers and toddlers is designed to promote diversity, also according to the outlet.
“Doggyland to me would be an animated cartoon series designed for kids,” Snoop said. “I say preschoolers, toddlers … and eventually kids of all ages because it’s so influential, it’s so educational and it’s so fundamentally smart the way we put it together with song, dance and education.”
“You can just be you and be accepted in Doggyland, and what’s what these characters represent — diversity, so kids can learn to love each other from the beginning, because hate is what’s taught. Love is what’s in their heart,” he added.
The rapper co-created the series alongside R&B artist October London and Hip Hop Harry executive producer Claude Brooks, Billboard indicated. In addition, the rapper will voice the character Bow Wizzle, an adult mentor to a group of puppies.
Accompanying the educational series, which airs new episodes every Tuesday, is the Doggyland – Kids Songs & Nursery Rhymes album, which is available to stream on all platforms, according to PR Newswire.
In sharing more information about the show, Snoop Dogg said it was important to create a “positive educational environment” that children could access for free.
“As a father, grandfather and longtime youth football coach, it’s always been important to me to build positive and educational environments for all children. We wanted to bring our show to YouTube and YouTube Kids which provides free access to everyone, so all the kids can enjoy it,” the rapper explained.
Snoop also posted a short clip of the show to his Instagram page Tuesday (Oct. 18) to promote his latest venture. “ROYGBIV ya Digg 💯 @doggyland_kids Check out on YouTube,” he wrote.
Doggyland joins the rapper’s previous career endeavors, including his new retail store, “Tha Dogg House,” his children’s cereal, “Snoop Loopz,” and his Leafs By Snoop cannabis company, among others.
On the musical side of things, the rapper is getting ready to release a collaborative mixtape called I Still Got It with DJ Drama.