Snoop Dogg is getting ready to take on another new venture.
The rapper will open his own retail store called Tha Dogg House in early 2023, according to Business Wire. The store will be located next to the rapper’s clothing store Snoop Dogg Clothing in Inglewood, California.
Tha Dogg House will offer the rapper’s fans “exclusive in-store collectibles, as well as an assortment of products across sports, music, anime, movies, television, and more.”
“This new store stays true to who I am as an entrepreneur and rapper,” Snoop Dogg told Business Wire. “I can’t wait for my fans to experience it, to touch it, to feel it. Once you see it, it’s like no other thing in the world, ‘Tha Dogg House,’ will blow your mind,” he said.
The rapper will open his store in collaboration with Funko, Inc., the outlet indicated. The company is excited to team up with the legendary rapper to bring Tha Dogg House to life.
“Snoop Dogg is an entertainment powerhouse and remains one of the most innovative and versatile figures in the entertainment industry,” Andrew Perlmutter, Chief Executive Officer of Funko said. “We look forward to the debut of our newest retail experience and our partnership with Snoop whose expertise and impact on pop culture further elevates the brand’s opportunity to connect with fandoms within music and sports,” he added.
Of course, Snoop Dogg’s new retail store isn’t the only thing he’s currently working on.
The rapper also announced he’d be launching his own cereal, “Snoop Loopz” under his Broadus Food brand alongside fellow rapper and Broadus CEO Master P.
The cereal is multi-grain, gluten-free, and made in the U.S. and proceeds from each purchase of “Snoop Loopz” will support charities, including “Door Of Hope.”
Snoop’s retail store and cereal brand join his past ventures, his brand of Indoggo gin, a wine with 19 Crimes, and his Leafs By Snoop cannabis company.
On the musical side of things, the rapper recently (Sept. 17) added his voice to a remix of Fuerza Regida’s hit song, “Me Acostumbre A Lo Bueno,” according to Remezcla. The song will appear on Rancho Humilde’s Corridos 100% Callejeros Vol. 1 album, the outlet noted.