Blake Shelton may be finishing up his last season of NBC’s The Voice, but that doesn’t mean he isn’t looking at the road ahead. The country music superstar is already taking on new business ventures. And one of them is his newly launched collection of spring clothing, created in partnership with Lands’ End.
The line, which debuted on Monday (Feb. 27), draws inspiration from the Midwest, according to a press release. Dubbed “Highway to the Heartland,” the brand features everything from buttoned-down plaid shirts to dark and light wash denim to long-sleeved shirts, henleys, cargo shorts, swimwear, and more.
The Collection Features An Array Of Items
But the line isn’t just for men. It also features items for women, such as summer tops, pajama sets, and accessories like scarves, bags, and slippers. The spread of items includes articles from the home goods section, such as striped pillowcases, pet essentials like bandanas, and throw pillows. More importantly, Shelton’s spring and summer collection can satisfy a whole family’s needs with its lightweight fabrics and a fresh design palette for the new season.
“It’s authentic to me,” Shelton said of his collection with Lands’ End, according to USA Today. “It’s not just something that I just slap my name on because that happens plenty in this business. I have a girl named Susie who works with me and really helps me understand why it is that I love certain things. She helps really put all that together because I know zero about fabrics.”
“My new collection with Lands’ End is about clothes that feel like they were made just for you,” he added in a press release. “It’s the feeling, the fit, and the confidence you feel whether it’s working, lounging, or just living life. After all, the only way to know if something’s right is to see for yourself because when you know, you know.”
The Blake Shelton x Lands’ End collection is the “No Body” singer’s second with the classic American lifestyle brand. And rightly so, as Shelton is a natural fit for his latest endeavor as the new line celebrates America’s Heartland by combining Lands’ End’s Wisconsin roots with the 46-year-old hitmaker’s native Oklahoma.
Blake Shelton Previously Partnered With Lands’ End In 2022
Shelton previously unveiled a 2022 fall and holiday collection with the brand, which featured fashionable but comfortable clothing.
The Oklahoma native’s first collection with Lands’ End also included some similar items of men’s, women’s, and kid’s apparel to his newest debut, including Flannel shirts, jeans, items for pets, and more. With the success of his previous collection, Shelton’s “Highway to the Heartland” line will include best-selling products from the fall collection with additional extended sizing.
“Building off the success from our fall Blake Shelton X Lands’ End collaboration, we’re thrilled to continue our partnership for spring,” said David Witkewicz, Senior Vice President of Design at Lands’ End. “His hands-on approach to the design process and shared belief that clothing should be reliable and comfortable make us feel confident that shoppers will resonate with this latest unveil.”
“Over the years, I’ve been really particular about what I wear, and a lot of that comes down to just what I’m comfortable in and what fits me,” Shelton said. “We want stuff that’s cool looking but looks like stuff for working men. Things that look good that we could wear to church too. I like a shirt that I can roll up my sleeves. I don’t know why; I think when I look in the mirror, it makes me look muscular when my sleeves are rolled up.”
A Portion Of Proceeds Will Benefit Habitat for Humanity
From September 1, 2022, through September 1, 2023, Lands’ End will donate a portion of each purchase from the Blake Shelton x Lands’ End collection to Habitat for Humanity. Habitat For Humanity is a global housing organization that partners with people in communities in the U.S. and around the world to build or improve a place they can call home.
See Photos Of Blake Shelton x Lands’ End Spring Collection Below
To shop the Blake Shelton x Lands’ End spring collection, please visit www.landsend.com/blakeshelton or a Lands’ End retail store location.