Blake Shelton; Photo Courtesy of Lands' End
Blake Shelton; Photo Courtesy of Lands' End

Blake Shelton Announces Collaboration With Lands’ End: “I May Not Be A Fashion Icon, But I Know What’s Comfortable”

Blake Shelton announced that he is joining forces with Lands’ End to release a fall and holiday collection.

On Thursday (Sept. 8), the country superstar revealed that he partnered with the classic American lifestyle brand to release fashionable but comfortable clothing.

“When you know what works, you stick with it,” Shelton said. “Flannel shirt, jeans, a great jacket…when clothes are done right, it’s just easy. This is what I wear. It’s really fashion for folks who want to look good and feel comfortable, no matter where they are or what they’re doing. My collection with Lands’ End is about making clothes you’ll know are keepers the second you put them on. When you know, you know.”

The collaboration will offer apparel for each member of the family, including pets, as well as items for the home. The Shelton x Lands’ End collaboration grounds itself in familiarity, utility and comfort with nods to passions close to Shelton’s heart.

Shelton’s Lands’ End collection will feature men’s, women’s and kids’ apparel, spanning stylish layers, show stopping denim and graphic tees, as well as pet essentials like beds and bandanas and cozy home finds, including faux fur throws, percale sheets and more.

“I think what I cooked up with Lands’ End is gonna fit pretty awesome into your world,” Shelton jokes. “Check it out, and I’ll see y’all on the runway. Just kidding. I’ll be at Lands’ End.”

A six-string guitar plaid and a color palette inspired by what home means to Blake – from the blue sky above his Ten Point Ranch to the rich ambers of a great brew – makes this collection especially authentic, perfectly resonating with Lands’ End’s emphasis on comfort.

“We knew that Blake values comfortable and ready-to-wear clothing – all elements that stand at the core of our design process at Lands’ End,” said Jerome Griffith, chief executive officer at Lands’ End. “As we eyed our next collaboration partner, Blake was a natural fit for not only our brand, but our shopper. Reliable styles that can comfortably be dressed up or down and fit everybody is where Lands’ End – and this collection – strikes a chord.”

From September 1, 2022, through September 1, 2023, Lands’ End will donate a portion of each purchase from the Blake Shelton x Lands’ End collection to Habitat for Humanity, a global housing organization that partners with people in communities in the U.S. and around the world to build or improve a place they can call home.

To shop the Blake Shelton x Lands’ End collection, please visit or a Lands’ End retail store location.

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