Bryan and the family-owned company offer 146 years of Jockey base-layer expertise outside with featured pieces including long sleeve woven, corduroy and flannel shirts and shackets, a long-sleeve performance fishing shirt with vertical ventilation, rod holder tab on the left chest and a hidden soft microfiber cloth for easy sunglass cleaning, long-sleeve henleys and crews, graphic tees and convertible, utility and flannel-lined pants.
“When my friends at Jockey first brought this up it was an easy yes for me,” said Bryan. “One, they are just a wonderful company with values that align with mine and two, I have always been an advocate for the love of outdoors, so it was a no-brainer. Once I got my hands on the product and felt the quality, I became even more fired up for this to show up in the stores.”
Jockey began its journey in 1976 and has since strived to create the perfect base layers as the company builds on the work of founder Reverend Samuel T. Cooper. The “That’s My Kind Of Night” singer was an obvious choice for the partnership with his easygoing style, adventurous spirit and love of the outdoors, according to Jockey’s president and COO, Mark Fedyk.
“As an avid outdoorsman and already a Jockey brand ambassador, Luke was the perfect fit for this next step for Jockey, allowing us to step back to our roots, incorporate our base layer expertise and develop the Jockey Outdoors Collection, which we think will be a hit with our consumers,” said Fedyk. “Luke was highly involved in the design and painstaking quality standards of the line. His attention to detail, demand for quality, and expectation of performance and comfort aligned perfectly with our brand pillars. The collection is designed where comfort starts – at your skin – building solutions from the inside-out for greater comfort and performance.”
The megastar and wife Caroline previously acted as Jockey ambassadors in several commercial spots. The couple’s most recent contribution was a 30-second promo that shows Bryan and Caroline getting ready for a night out. Bryan found himself unable to keep his classic white Jockey shirt clean and up-to-date night standards. The country artist scrambled to remove the stains by tossing the white tee repeatedly in the washing machine, only to realize that the date was in fact the following night.
“This partnership with Jockey, and why I’m so proud of it, it just feels like such a natural combination of what our family is about,” the star previously shared. “Jockey is such a strong family company and we’re excited to be partnered with such a successful company for so many years. The clothes Jockey makes, the comfort and quality, and how they stand behind it, is so important to us.”
Through the end of 2022, Jockey has committed to donating 1% of all Jockey Outdoors products sold at US Jockey stores and at Jockey.com to the Jockey Being Family Foundation, Ltd. These donations will help to support adoptive and foster families throughout the U.S., an initiative that began in 2005.