Jason Aldean’s wife, Brittany Aldean, and his sister, Kasi Rosa Wicks, teamed up for a new clothing line that officially launched early Monday morning (Nov. 8), and the fan demand for the products crashed the website upon launch.
The extremely limited line of merchandise offers just four items all available in unisex sizes. The products include a hoodie that reads “UNSilent Majority – Speaking Up To Protect Our Freedom,” an army green t-shirt that says “Military Lives Matter,” an “Unapologetically Conservative” gray crew neck sweatshirt and a dark gray short sleeve shirt that says “We The People” on the front and “this is our f—ing country” on the back.
“This is a flash sale, so these pieces will only be available for 3 days, then gone forever‼️” Brittany captioned her latest Instagram post, which included a photo of herself and Kasi alongside Chuck Wicks and Jason Aldean.
“Thank y’all for supporting this line we have worked so hard on! YOUR VOICE MATTERS! #godblessamerica,” she added.
Prior to the launch, Brittany expressed her excitement over the sale, telling fans, “We’ve just been contemplating doing this line for a long time, and it finally worked out. We feel like we love patriotic views, and we want to give people something to wear to express theirs. So, we are so excited and look forward to seeing you guys in them.”
A portion of the limited edition merchandise proceeds will go to Special Forces Charitable Trust, “a charity that provides meaningful and sustainable support to the Green Berets, and their Families. The SFCT supports timely, innovative, and comprehensive programs and services designed to enhance the well-being and health of both the Special Forces Soldier and his family.”
Brittany first revealed the news of the clothing line via her Instagram on Friday evening (Nov. 5), announcing that it would officially drop on Monday (Nov. 8) with an exclusive three-day sale. Following the three-day sale, the items would be “gone forever!”
“You guys asked, so we are delivering,” Brittany said. ”We have decided to make a clothing line based around patriotic values and being proud Americans!”
Rosa Wicks, in her Instagram stories, added, “so excited for you guys to see what Britt & I have been working on!”
In recent weeks, Brittany teased fans via her Instagram stories wearing a gray t-shirt that read “We The People Are Pissed,” alongside a caption that said, “we are starting a brand. Dammit. Give me and @KasiRosa a few weeks.”
Brittany and her children were previously seen wearing right-wing political merchandise from an online clothing company called DaddyT45, a reference to Donald Trump, the 45th President of the United States.
This isn’t the first venture for Brittany or Kasi as they both have other projects.
Brittany partnered with Harper Ellis to launch her very own clip-in hair extensions line called XO Britt Aldean. XO Britt Aldean launched in early 2021 and has quickly raked in over one hundred thirty-six thousand followers.
The extensions are priced at $399.00 each for 16in, $499.00 for 22in, with 10+ color options available.
The mom of two and social media influencer recently added color matching clip-in’s to her collection.
“If you’re unsure of what your pretty hair color would be, these color matching clip-ins are perfect for you! How it works: select the color you think best matches your current color, and head to checkout! From there, you will pay the $25 fee, and receive your sample swatch in a few days. Once you confirm that this is the perfect match for you, you will mail the sample swatch back with your return packaging that has been provided in your order. Finally, once we receive the sample swatch back, the $25 you paid up front will be credited towards your purchase of a full XO Britt clip-ins set. That’s it!”
While Kasi, alongside her husband Chuck Wicks, have their own brand of wine, Melo Rosa. The brand offers two varieties of wine, Californian Sauvignon Blanc and Californian Cabernet Sauvignon.
Melo Rosa was named after Kasi’s mother’s maiden name “Melo,” honoring Kasi’s Abuelo & Abuela, as well as “Rosa” is Kasi’s middle name which honors her grandmother, “Abuela Rosa” – the loving, selfless, caring matriarch of our incredible family.
“Kasi and I are beside ourselves and so excited for you to try this wine that we have very carefully selected for your taste buds,” Kasi’s husband previously shared of the brand.