The superstar took to social media late Friday afternoon (Sept. 9) to share the video with fans.
“Well, my label [Big Loud] just sent me the ‘You Proof’ video and they wanna wait til Monday to drop the video, but I really don’t, so here’s the link,” he said in his Instagram stories, in addition to sharing an unlisted YouTube link.
In addition, he also texted a link to the clip to fans via his text community.
The Justin Clough-directed clip was filmed in Humphreys County, Tennessee, and features Wallen and a fictional love interest played by Charly Jordan. The video begins as Wallen arrives at a convenience store and his imagination seemingly takes over as he drifts into an alternative state as his past love takes the wheel and drives away.
The blonde then speeds through town as Wallen attempts to wake from a dream-like state. He then tosses himself from the moving vehicle and awakens to find that the blonde bombshell was just an illusion and in fact his cousin Andrew Greene and a friend were driving all along.
This marks Wallen’s first full-length music video since the release of “Flower Shops” and “7 Summers.”
“You Proof” was released earlier this year and made a huge impact at country radio upon its release with 52 first-week adds and 94 in total.
The tune is the follow-up to his chart-topping hit, “Wasted On You,” which is Wallen’s sixth No.1 at country radio.
Released on the East Tennessee native’s 29th birthday and co-written by Wallen alongside Ashley Gorley, Ernest K. Smith (ERNEST) and Charlie Handsome, “You Proof” finds Wallen singing about drinking away the memory of a previous lover
“I need something you proof/ Somethin’ stronger than I’m used to/ Yeah, I’ve been pourin’ ninety to a hundred/ Feel like nothing’s gonna cut it, that’s the hard truth/ Yeah, I need something you proof/ Oh, I need something you proof,” he sings.
Already a fan favorite,“You Proof” is poised to top the country radio charts within a few weeks as it’s already sitting in the Top 5.
The award-winning superstar is currently in the midst of his massive The Dangerous Tour, which has been dubbed the country tour of 2022 by many, in support of his record-breaking sophomore project, Dangerous: The Double Album. The tour, which is the biggest country tour of 2022 and runs through October, recently sold-out with over 800,000 tickets sold, according to Up2DateCountry on Instagram.
The chart-topping singer/songwriter also announced his first-ever Stadium show in Arlington, Texas, at Globe Life Field on October 8, 2022, with special guests HARDY, Mike Ryan and Jake Worthington.