WATCH: Cole Swindell & Lainey Wilson Bring “Never Say Never” To Life In Cinematic Music Video

Cole Swindell and Lainey Wilson are taking their fiery new duet to the next level with the release of a cinematic new music video that brings “Never Say Never” to life. The Grammy-nominated superstar and fast-rising singer/songwriter appear in the…

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Andrew Wendowski

Andrew Wendowski is the Founder and CEO of Music Mayhem. As a 29-year-old entrepreneur, he oversees content as the Editor-In-Chief for the independent brand. Wendowski, who splits time between Philadelphia, Penn., and Nashville, Tenn., has an extensive background in multimedia. Before launching Music Mayhem in 2014, he worked as a highly sought-after photojournalist and tour photographer, collaborating with such labels as Interscope Records and Republic Records. He has captured photos of some of the biggest names, including Taylor Swift, Metallica, Harry Styles, P!NK, Morgan Wallen, Carrie Underwood, The Rolling Stones, Madonna, Shania Twain, and hundreds more. Wendowski’s photos and freelance work have appeared nationwide and can be seen everywhere from ad campaigns to various publications, including Billboard and Rolling Stone. When Wendowski isn’t running Music Mayhem, he enjoys spending time at concerts, traveling, and capturing photos.

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Posted on January 12, 2022

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Lainey Wilson & Cole Swindell; Photo Courtesy of YouTube

Cole Swindell and Lainey Wilson are taking their fiery new duet to the next level with the release of a cinematic new music video that brings “Never Say Never” to life.

The Grammy-nominated superstar and fast-rising singer/songwriter appear in the performance portions of the clip, while actors portray the storyline.

Directed by FlyHi Films’ Michael Monaco, the clip follows the story of a forbidden relationship of a prison guard who finds unexpected love with an inmate. As the clip continues, the prison guard helps her lover escape from imprisonment.

Later in the video, as authorities go on a man hunt for the pair, the couple is caught red-handed in the middle of a wooded area sharing a kiss, before they got arrested.

The music video was filmed just outside of Knoxville at the Brushy Mountain State Penitentiary.

Watch the video below.

YouTube video

The country superstars released the duet on Thursday (Nov. 18).

With an irresistible melody that begs for radio airplay and catchy song lyrics, “Never Say Never” will quickly become a fan-favorite hit. The just-released song finds the two singers trading verses before flawlessly blending their unique vocals together during the chorus, making for the perfect pairing.

“I never say never with you, I end up together with you / It’s Hell, and it’s Heaven with you, baby / Anything’s possible, the highs are unstoppable / It’s so uncontrollable, it’s crazy / We say we won’t, and then we do / You’re all I want, I never say never with you, yeah / I never say never with you,” Swindell and Wilson sing during the chorus.

The arena-ready anthem, which is destined to prompt massive singalongs during live shows, is bound to become Swindell and Wilson’s next chart-topping hit.

“I wrote ‘Never Say Never’ with Jessi Alexander and Chase McGill in 2018 about a relationship you just can’t stay away from,” Swindell said. “I have been a fan of Lainey Wilson’s for a while now and what she brings to this song is everything it needed. So glad it’s finally out!”

“’Things a Man Oughta Know’ was such an incredible ride, I can’t wait to get this next song out into the world and see where it leads,” Wilson added. “It makes the journey that much more special that I get to share it with a friend this time around—I’m looking forward to playing it for y’all, and I’m sure Cole is too!”

YouTube video

Co-written by Swindell alongside Jessi Alexander and Chase McGill, “Never Say Never” follows Swindell’s back-to-back No. 1 hits “Love You Too Late” and “Single Saturday Night.”

The song also marks the follow-up to Wilson’s first-ever No. 1 single, “Things A Man Oughta Know.”

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Written by

Andrew Wendowski is the Founder and CEO of Music Mayhem. As a 29-year-old entrepreneur, he oversees content as the Editor-In-Chief for the independent brand. Wendowski, who splits time between Philadelphia, Penn., and Nashville, Tenn., has an extensive background in multimedia. Before launching Music Mayhem in 2014, he worked as a highly sought-after photojournalist and tour photographer, collaborating with such labels as Interscope Records and Republic Records. He has captured photos of some of the biggest names, including Taylor Swift, Metallica, Harry Styles, P!NK, Morgan Wallen, Carrie Underwood, The Rolling Stones, Madonna, Shania Twain, and hundreds more. Wendowski’s photos and freelance work have appeared nationwide and can be seen everywhere from ad campaigns to various publications, including Billboard and Rolling Stone. When Wendowski isn’t running Music Mayhem, he enjoys spending time at concerts, traveling, and capturing photos.

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