Thomas Rhett has launched a brand-new limited edition line of products through a newly announced partnership with Tecovas.
The country singer, 33, took to social media on Thursday (July 20), announcing his latest endeavor to millions of followers. In his message, Rhett called on fans to pick up a piece from his new line, dubbed the Thomas Rhett Collection, and shared snapshots from the photoshoot, which also includes his beautiful wife, Lauren Akins.
“My Tecovas collection is here, and I couldn’t be more excited for y’all to see it. Go get yourself a pair and let us know which ones you pick!” Rhett captioned excitedly on Facebook.
Tecovas, founded in 2015, is a trailblazing, digitally-native Austin, Texas-based brand known for its high-quality handmade cowboy boots and apparel. Adding to that mix, the Thomas Rhett Collection features two different styled hats and a signature T-shirt. What’s more, shoppers can choose from six different pairs of boots — three men’s and three women’s – named after a member of the Georgia native’s family and priced between $295-$495.
Crafted To Match Thomas Rhett’s Personal Style
Inspired by vintage cowboy boot designs and leathers, but crafted to match Rhett’s personal style, the boot line includes:
- The Akins ($495): Named after Thomas Rhett’s namesake
- The Gregory ($295): Named after Thomas Rhett’s father-in-law
- The Lankford ($395): Named after Thomas Rhett’s stepfather
- The Macy ($395): Named after Lauren Akins’s younger sister
- The Kasey ($315): Named after Thomas Rhett’s sister
- The Lauren ($295): Named after Lauren Akins, Thomas Rhett’s wife
Rhett is the first celebrity to represent Tecovas, but the idea of him teaming up with the brand isn’t new. In fact, in 2019, Rhett sparked up a conversation with Tecovas’ founder Paul Hendrick. After a simple chat, they hit it off with the latter of the two offering boot-sizing advice to the “Angels” singer. From there, other conversations were had over country music, boots, and a shared deep-rooted love of Western culture, making the idea of collaborating inevitable. Furthermore, Rhett explains that he had always been drawn to Tecovas boots, making him an ideal choice to represent the brand.
“I remember when Tecovas first came on the scene, and I saw some of my friends wearing the boots – I immediately wanted to know all about them,” Rhett, who is currently on his Home Team Tour, recalled in a press release. “Ever since I got my first pair, it’s been my dream to work with the brand. Getting to be their first artist collaborator and being involved in the design process from start to finish has been a blast for me. The collection is also named after my family members, which has made it even more special to me!”
“Thrilled To Collaborate”
“We are thrilled to collaborate with Thomas Rhett on this collection, which perfectly embodies our mission to share the true spirit of the West with more people. TR has become a true friend of our brand, and it’s been amazing to see how TR lives his life by example — fostering a sense of community, giving a nod to his time-honored past, and by living life to the fullest,” Hedrick added. “We believe this collaboration will ignite a deeper appreciation for western wear’s timelessness among our loyal customers and those new to the Tecovas brand.”
Additionally, folks can get their hands on The Thomas Rhett Collection HERE. The Thomas Rhett Collection is available for purchase in select Tecovas retail stores.
