In addition to his various music and business ventures, rapper Snoop Dogg has launched a pet apparel line.
According to a press release from PR Newswire, the rapper launched Snoop Doggie Doggs, his pet apparel line, which includes clothing and fashion accessories, on Nov. 15 of this year. The rapper teamed up with SMAC Entertainment and Little Earth Productions, Inc. on his new line, the release also indicated.
“If my dogs ain’t fresh I ain’t fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!,” Snoop said of his latest venture. His Snoop Doggie Doggs line features clothes, toys, bowls, and leashes reminiscent of his “most iconic looks” for both canines and felines. The line, available online and at Amazon, includes various collections such as “Off The Chain,” “Boss Lady,” and “Throw a Dogg a Bone.”
The line’s apparel ranges from sizes XS to XL, with the entire line retailing between $14.99 to $99.99, according to the same release.
Constance Schwartz-Morini, CEO of SMAC Entertainment and one of the rapper’s two partners on the line, called his venture the “perfect addition” to his empire.
“Having worked with Snoop for the better part of two decades, it’s always been about expanding his brand while remaining authentic to his consumers and fans,” Schwartz-Morini said. “The launch of Snoop Doggie Doggs is the perfect addition to the Broadus empire.”
In a new video promoting his Snoop Doggie Doggs line, the rapper can be seen laying down a track in a recording studio while his canine friend deejays outside the booth. The adorable German Shepherd sports a black hoodie adorned with a gold chain from the Snoop Doggie Doggs line.
“It’s a dogg’s life. Snoop Doggie Doggs life. Ya dig?,” the rapper says at the end of the promo video.
Another video posted to the line’s official Instagram page finds Snoop showing off dog toys and dog bowls while a host of cute canines model his new apparel. “Shop the collection now,” the post’s caption reads in part.
The rapper is not the first celebrity to release a line of pet apparel and accessories. Country singer Dolly Parton recently shared with fans that she’d be releasing a pet apparel line called Doggy Parton, according to People.
The rapper’s pet apparel line also joins his many previous business ventures.
Snoop is set to open a retail store called Tha Dogg House in early 2023. In addition, he released a new cereal, “Snoop Loopz,” under his Broadus Food brand. The rapper has his own brand of Indoggo gin, a wine with 19 Crimes, and his Leafs by Snoop cannabis company as well.
Prior to announcing his pet apparel line, the rapper dove into the world of children’s entertainment with Doggyland, an animated series airing on YouTube and YouTube Kids. The series is aimed at pre-schoolers and toddlers and is designed to promote diversity through song, dance, and education.
On the musical side of his career, Snoop teamed up with Ice Cube, E-40, and Too $hort to drop the music video for their song, “Free Game.” The quartet formed the group Mount Rushmore in 2020 and the song will appear on their 16-track album titled, Snoop Cube 40 $hort, due out on Dec. 9.