Many Riley Green fans are fans of his looks almost as much as his music, Black Rifle Coffee Company is counting on that with its latest advertisement, which features the singer as the object of one woman’s affections and a big help around the house.
The clip begins with a close-up of Green tipping his cowboy hat as a woman wearing pink ruffled robe leans against the side of a log cabin. “Is it just the mustache?” she wonders in a voiceover as Green hits a stuck flagpole to send the American flag flying. “No, it’s all of it.”
“It’s the way he brings me wood to keep us nice and warm,” she continues as Green brings a pile of firewood into the cabin and lights up the fireplace before the shot switches to one of the country star wading in a river with a spear and coming up with a full breakfast plated on a wood board. “It’s the way he brings me breakfast made from scratch every day,” the woman says as Green delivers the platter with a bouquet of roses and grounds some Black Rifle coffee beans with his bare hands, “and the way he uses his hands.”
As Riley Green calls his dog to the porch for a mini-concert, the woman intones, “It’s the way he serenades me, and Whiskers too. But most importantly, it’s the way he brings me a fresh cup of Black Rifle Coffee.”
As it turns out, the whole scene was just a dream, as the ad cuts to the woman waking up, startled, as her husband stands in front of her with a cup of coffee in his hand. “Honey, you having a Riley Green dream again?” he asks her, to which she sheepishly replies, “No! Just give me five more minutes” before falling back asleep, only to find her husband, who’s dressed in camouflage and shouts, “Honey! Riley’s taking me duck hunting!”
The company continued the joke with a photo on its website of the singer strumming his guitar on the porch as both the woman and the dog in the ad look on, with text on the photo reading, “Riley Green might be a dream… but this coffee isn’t!”
Black Rifle Coffee Company was founded in 2014 by former U.S. Army Green Beret Evan Hafer and describes itself as being “built upon the mission to serve coffee and culture to people who love America” and “operated by principled men and women who honor those who protect, defend, and support our country.” The company reiterated that statement on its website while promoting Green’s ad.
“Country music star Riley Green joins forces with Black Rifle Coffee Company to honor those who serve,” the message reads. “Whether you’re in a deer stand at dawn or around a campfire at dusk, every cup fuels your passion for the outdoors while supporting America’s veterans.”
Along with this coffee ad, fans will be able to watch Green on another type of screen with his appearance on the new CBS show Marshals. A representative from CBS told Country Living that it will be mid-April when Green arrives as former Navy SEAL named Garrett, who arrives at the ranch, unexpectedly, hoping to lean on his friends Kayce Dutton (Luke Grimes) and Cal (Logan Marshall-Green) to help “put the demons of his past to rest.”
