Riley Green has partnered with Gildan, a prominent apparel brand known for offering quality, affordable basics ranging from t-shirts to underwear, as their latest brand ambassador. Green’s campaign with Gildan launched on National Underwear Day, August 5, 2023, and will extend throughout the year.
In the new Gildan underwear campaign advertisement video, Riley Green, the country star and Alabama native, confidently showcases his chiseled physique as he sports a black pair of Gildan boxer briefs.
Throughout the clip, Green engages in a vigorous workout routine, proudly flaunting his well-defined muscles, before donning a Gildan white t-shirt as held his acoustic guitar as models posed for photos nearby and he joked “are you sure you don’t need me to take my shirt off?”
“Whether it is a packed show, a challenging workout or a busy day on the farm, Gildan® keeps me comfortable no matter what I am doing,” Green shared via a press release. “Life gets busy and a little hectic at times and partnering with Gildan® to keep me comfortable is just a smart choice for me.”
A Perfect Pair
Chuck Ward, President of Sales, Marketing and Distribution at Gildan, is proud to welcome the “Different ‘Round Here” singer as the newest face of the popular clothing brand.
“We are pleased to welcome Riley Green as our brand ambassador for National Underwear Day and are thrilled that he has chosen to wear our products on tour, on and off the stage, and through life’s essential moments,” Ward shared the Gildan’s new partnership with Green. “Live music is a passion for many of our customers, and it provides us a unique and memorable opportunity to connect with fans across the U.S.”
RELATED: Riley Green To Model For Underwear Campaign, Reflects On “Very” Uncomfortable Photo Shoot
As part of this collaboration, Riley Green will showcase Gildan t-shirts, underwear, and socks during his performances, workouts, backstage moments, and family time, with exclusive video and social media content. Furthermore, Gildan will offer discounts on Green’s favorite products on Amazon on August 5, in celebration of National Underwear Day.
Additionally, the brand will conduct men’s underwear pack giveaways on their official Instagram page.
See Riley Green’s Underwear And T-Shirt Ad Campaign Video Below
Green first teased his new role as an underwear and t-shirt model during an interview with Bobby Bones on The Bobby Bones Show.
While chatting with Bones, Riley Green shared that he recently posed for an underwear campaign that will be released in the near future, however, he didn’t share the brand or anything additional details at the time.
“I went to the studio, recorded a couple songs, did a photo shoot for a underwear brand,” Green explained, sharing insight on what he’s been up in the past few days.
Watch Riley Green’s Full Interview Below
Green went on to tease the upcoming underwear campaign, however refrained from divulging too many details about the photo shoot.
“Are you just an underwear like naked?” Bones asked, to which Green replied, “We’ll see.”
Bones then pressed Green on the topic.
“Doing an underwear ad?” Bones questioned. Green joked, “well yeah. We’re for sale.”
“Very” Uncomfortable Photo Shoot
Amy Brown, co-host of The Bobby Bones Show, later inquired about the “uncomfortable” nature of Green’s photo shoot with the undisclosed underwear brand.
“Is that uncomfortable though?” Brown said, surveying Green on his experience posing for an undergarment ad campaign for the first time.
“Very… yeah… Well, I mean, they had me doing a lot of different things,” Green continued. “I wasn’t really in my underwear the whole day, they got t-shirts and socks to make other stuff.”
Unexpected Opportunity
Reflecting on the unique opportunity, Green admitted that it wasn’t something he anticipated doing at this stage in his life.
“But it’s, yeah, it’s different. It wasn’t really something I was expecting to be doing with my life at 34,” Green admitted.
An official release date for Riley Green’s underwear campaign has yet to be unveiled.
The Alabama native is currently on the road with Luke Combs on his 2023 World Tour, which kicked off on March 25 at AT&T Stadium in Arlington, Texas.
Wrapped Up Tour With Luke Combs
Green recently wrapped up his support slot on Combs’ massive world tour, which concluded in Philadelphia, PA at the Lincoln Financial Field, which is home to the Philadelphia Eagles.
During his discussing with Bones, he opened up about touring with Combs and compared those massive stadium shows to his own headlining dates.
“There’s a big learning curve to play in a show like that too. It’s great about it is we play one stadium a week and I still go play my own headline shows and small arenas, amphitheaters, even some clubs and kind of seeing the intimate side of it and then that big just giant stage,” he added. “It’s been awesome. And getting in front of 50 something thousand people, something you kind of never really dreamed of getting to do. And I think Luke’s fan base is, they’re rowdy and kind of aligns with some of the music I put out. So it’s been really good. It’s been a great tour to be.”
Each night of the tour, the pair of hitmakers joined forces to perform, “Does To Me,” a track that originally features Combs with Eric Church.
“Different Round Here” Duet With Combs
In addition to singing the duet live on the road, Green and Combs released “Different Round Here,” a reimagined collaborative version of Green’s gold-certified standout track.
The song was originally released as a track on Green’s 2019 album of the same name and has remained a fan-favorite ever since, amassing nearly half a billion streams to date. Upon impacting Country radio, the song garnered an impressive 85 first-week adds and became the most-added song that week and BMLG Records’ biggest add day since 2020.
“Ever since we originally released the song a few years ago, we have seen so many military families, athletes, and hard-working everyday people use the song in their own videos,” Green explained in a recent press release.
The Song Previously Appear On Green’s 2019 Album Of The Same Name
“Different ‘Round Here,” is produced by Dan Huff and written by Green with Randy Montana and Jonathan Singleton. Adding a bit more production to the latest version, Green draws from his Alabama roots as he puts his beliefs on display and speaks on the value of family, hard work, and showing gratitude for those who fight for freedom. Their humble beginnings shine through the upbeat melody and vocals that represent true country music.
Combs delivers the second verse before joining Green on the chorus as they sing, “Brave is 18 wearin’ army green / Truth is in the words, in red we read / Proud is what you say about where you’re from / Heroes are daddies and mamas are love / The right is right and wrong is wrong / Yeah, we’re doin’ things a little different ’round here.”
Additionally, Green is slated to appear at a number of fairs and festivals including Voices of American Country Music fest, Boots and Hearts 2023, Bulls, Bands and Barrels and more.
