Jelly Roll Wins First-Ever CMT Music Awards: “They Let A Loser Win Tonight, Baby!”

“This is for the underdogs, baby, this is for the losers and the have-nots,” Jelly Roll said while accepting Breakthrough Male Video Of The Year.

By

Andrew Wendowski

Andrew Wendowski is the Founder and CEO of Music Mayhem. As a 29-year-old entrepreneur, he oversees content as the Editor-In-Chief for the independent brand. Wendowski, who splits time between Philadelphia, Penn., and Nashville, Tenn., has an extensive background in multimedia. Before launching Music Mayhem in 2014, he worked as a highly sought-after photojournalist and tour photographer, collaborating with such labels as Interscope Records and Republic Records. He has captured photos of some of the biggest names, including Taylor Swift, Metallica, Harry Styles, P!NK, Morgan Wallen, Carrie Underwood, The Rolling Stones, Madonna, Shania Twain, and hundreds more. Wendowski’s photos and freelance work have appeared nationwide and can be seen everywhere from ad campaigns to various publications, including Billboard and Rolling Stone. When Wendowski isn’t running Music Mayhem, he enjoys spending time at concerts, traveling, and capturing photos.

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Posted on April 2, 2023

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Jelly Roll; Photo Courtesy of Getty Images for CMT

Jelly Roll is a two-time winner at the 2023 CMT Music Awards

The rising country star took home the award for Breakthrough Male Video of the Year for “Son Of A Sinner” during the broadcast on CBS. 

After embracing his wife, Bunnie XO, the genre-bending star took to the stage to accept the belt buckle trophy. 

“They let a loser win tonight, baby,” he shouted. “They let a loser win tonight.”

He went on to thank those who made this possible for him.

Jelly Roll, Bunnie XO Chad Wadsworth/CBS ©2023 CBS Broadcasting, Inc. All Rights Reserved.
Jelly Roll, Bunnie XO Chad Wadsworth/CBS ©2023 CBS Broadcasting, Inc. All Rights Reserved.

“I wanna thank my record label Stoney Creek, I wanna thank my management, I wanna thank my beautiful wife, miss Bunnie DeFord. This is more than an award. First of all, this is for the fans, baby, the only fan-voted awards show in America. This is for the underdogs, baby, this is for the losers and the have-nots. God takes the impossible and makes it look small. Let’s go, baby!”

The category also included Bailey Zimmerman (“Fall In Love”), Corey Kent (“Wild As Her”), Drake Milligan (“Sounds Like Something I’d Do”), Jackson Dean (“Don’t Come Lookin’”), and Nate Smith (“Whiskey On You”).

Ahead of the show, Jelly Roll was surprised with the award for Digital-First Performance of the Year for “Son of A Sinner” from CMT All Access while on the red carpet.

“What is this? I just won an award? Let’s go! What a way to start the night, baby! Let’s go. This motherf******’s heavy. Y’all just did that for real? I thought I was doing an interview,” he said. “What a way to start, baby. Cody Allen just told me that I won the award for digital first performance tonight, baby. What a way to start the night. They told me I was coming to walk the carpet.”  

2023 CMT Music Awards

Co-hosted by Kane Brown and Kelsea Ballerini, the 2023 CMT Music Awards featured performances from Blake Shelton, Carly Pearce, Carrie Underwood, Cody Johnson, Jelly Roll, Keith Urban, Kelsea Ballerini, Lainey Wilson, and Tyler Hubbard. 

Additionally, the show included one-of-a-kind collaborations, including a 10th anniversary of CMT Next Women of Country celebration featuring Alanis Morissette with Lainey Wilson, Ingrid Andress, Madeline Edwards, and Morgan Wade. Gwen Stefani and Carly Pearce joined forces for a special collaboration, while Kane Brown and Katelyn Brown teamed up for the television premiere of their chart-topping duet, “Thank God.” 

The Black Crowes and Darius Rucker delivered a first-time collaboration of “She Talks To Angels,” and Wynonna Judd and Ashley McBryde will also take the stage together. 

Bunnie Xo and Jelly Roll; Photo Courtesy of Getty Images for CMT
Bunnie Xo and Jelly Roll; Photo Courtesy of Getty Images for CMT

The show also included a tribute to Stevie Ray Vaughan from Gary Clark, Jr. and a Lynyrd Skynyrd tribute from Billy Gibbons, Chuck Leavell, Cody Johnson, Paul Rodgers, Slash & Warren Haynes and LeAnn Rimes & Wynonna Judd as honorary “Honkettes.”

Rising stars Avery Anna, Chapel Hart, Jackson Dean, Lily Rose, Nate Smith, and Megan Moroney made their CMT Music Awards performance debut on the Ram Trucks Side Stage.  

Carly Pearce, Carrie Underwood, Charles Esten, Dixie D’Amelio, Dustin Lynch, HARDY, Ian Bohen + Jen Landon (Yellowstone), Jon Pardi, LeAnn Rimes, Madison Bailey (Outer Banks), Max Thieriot (Fire Country), Megan Thee Stallion, Noah Schnapp (Stranger Things), Parker McCollum, Peter Frampton, Shania Twain, Steve Howey (True Lies) and Travis Kelce appeared as presenters. 

The coveted awards show aired live from the Moody Center in Austin, Texas on Sunday, April 2 at 8/7c on CBS. It was also available to stream live and on-demand via Paramount+.

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Andrew Wendowski is the Founder and CEO of Music Mayhem. As a 29-year-old entrepreneur, he oversees content as the Editor-In-Chief for the independent brand. Wendowski, who splits time between Philadelphia, Penn., and Nashville, Tenn., has an extensive background in multimedia. Before launching Music Mayhem in 2014, he worked as a highly sought-after photojournalist and tour photographer, collaborating with such labels as Interscope Records and Republic Records. He has captured photos of some of the biggest names, including Taylor Swift, Metallica, Harry Styles, P!NK, Morgan Wallen, Carrie Underwood, The Rolling Stones, Madonna, Shania Twain, and hundreds more. Wendowski’s photos and freelance work have appeared nationwide and can be seen everywhere from ad campaigns to various publications, including Billboard and Rolling Stone. When Wendowski isn’t running Music Mayhem, he enjoys spending time at concerts, traveling, and capturing photos.

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