On Wednesday, April 20, the chart-topping hitmakers joined forces for an epic performance of their collaboration.
Surrounded by a full band and a solid production, Swindell and Wilson performed the arena-ready anthem.
Watch the performance of “Never Say Never” below.
The country superstars released the duet on November 18, 2021.
With an irresistible melody that begs for radio airplay and catchy song lyrics, “Never Say Never” has quickly become a fan-favorite hit as it continues to climb the charts. The song finds the two singers trading verses before flawlessly blending their unique vocals together during the chorus, making for the perfect pairing.
“I never say never with you, I end up together with you / It’s Hell, and it’s Heaven with you, baby / Anything’s possible, the highs are unstoppable / It’s so uncontrollable, it’s crazy / We say we won’t, and then we do / You’re all I want, I never say never with you, yeah / I never say never with you,” Swindell and Wilson sing during the chorus.
The arena-ready anthem, which is destined to prompt massive singalongs during live shows, is bound to become Swindell and Wilson’s next chart-topping hit.
“I wrote ‘Never Say Never’ with Jessi Alexander and Chase McGill in 2018 about a relationship you just can’t stay away from,” Swindell said. “I have been a fan of Lainey Wilson’s for a while now and what she brings to this song is everything it needed. So glad it’s finally out!”
“’Things a Man Oughta Know’ was such an incredible ride, I can’t wait to get this next song out into the world and see where it leads,” Wilson added. “It makes the journey that much more special that I get to share it with a friend this time around—I’m looking forward to playing it for y’all, and I’m sure Cole is too!”
Cole Swindell And Lainey Wilson Released A Music Video For “Never Say Never”
Swindell and Wilson recently took their fiery new duet to the next level with the release of a cinematic new music video that brings “Never Say Never” to life. The Grammy-nominated superstar and fast-rising singer/songwriter appear in the performance portions of the clip, while actors portray the storyline.
Directed by FlyHi Films’ Michael Monaco at the Brushy Mountain State Penitentiary in Knoxville, the clip follows the story of a forbidden relationship of a prison guard who finds unexpected love with an inmate. As the clip continues, the prison guard helps her lover escape from imprisonment.
Later in the video, as authorities go on a man hunt for the pair, the couple is caught red-handed in the middle of a wooded area sharing a kiss, before they got arrested.
“Never Say Never” Appears On Swindell’s Latest Album, Stereotype
Co-written by Swindell alongside Jessi Alexander and Chase McGill, “Never Say Never” follows Swindell’s back-to-back No. 1 hits “Love You Too Late” and “Single Saturday Night.” The track appears on Swindell’s recently-released new album, Stereotype.
Stereotype arrived on April 8 and features 13 tracks, including “Never Say Never,” his tenth No. 1 hit, “Single Saturday Night,” as well as a collaboration with HARDY.
“I am so proud of this album and excited for everyone to hear what we have been working on,” Swindell previously shared. “I’ve always had a ‘best song wins’ attitude when recording an album and I hope every song we recorded for Stereotype makes you feel something. I can’t wait for the Down to the Bar Tour to start and play some of these songs for the fans.”