Willie Nelson, Snoop Dogg And Martha Stewart Join Forces For Epic BIC EZ Reach Super Bowl Commercial

Snoop Dogg, Willie Nelson and Martha Stewart is the group that we never knew we needed.

By

Melanie Rooten

Melanie has been writing for Music Mayhem since August of 2023. Originally from Southern California and currently residing in Nashville, Tennessee, she graduated from Gaylord College of Journalism and Mass Communication at the University of Oklahoma in 2023 with a BA in Journalism. During her time as a music/entertainment journalist, Melanie’s work has been featured in Country Now, Celeb Secrets, We Got This Covered, Decider and more. You can connect with her on Twitter to see all of her recent articles: @MelanieRooten

Editorial Policy

|

Posted on February 11, 2024

Share on:

Willie Nelson, Snoop Dogg, Martha Stewart; Photo Courtesy of BIC Lighters Super Bowl Commercial

Everyone knows that one of the best parts of the Super Bowl every year is the commercials, bringing together some of today’s biggest stars in collaborations that nobody saw coming: LL COOL J and Lainey Wilson for Coors Light, Peyton Manning and Post Malone for Bud Light, Jennifer Aniston, Jelly Roll, Usher, and more for Uber Eats, and beyond.

One of the most notable Super Bowl commercials this year comes from BIC regarding their EZ Reach Lighter, bringing together Snoop Dogg, Willie Nelson, and Martha Stewart for an advertisement that is sure to have your whole couch laughing, ultimately leaving something to be remembered.

Martha Stewart, Willie Nelson, Snoop Dogg; Photo Courtesy of BIC EZ Reach Lighters
Martha Stewart, Willie Nelson, Snoop Dogg; Photo Courtesy of BIC EZ Reach Lighters

Snoop Dogg, Willie Nelson And Martha Stewart Super Bowl Commercial

While this commercial is only 30 seconds long, Willie Nelson demonstrates a variety of different ways that you can use the BIC EZ Reach Lighter — which is known for getting into hard-to-reach places — none of which are what you are thinking…

Kicking off the advertisement, Willie Nelson is seen joining a FaceTime call on his computer with both Snoop Dogg and Martha Stewart, admitting that the “BIC EZ Reach Lighter is perfect for lighting bowls” (of floating candles). After lighting a few more things within his humble abode — such as a torch wick and a charcoal grill — Snoop Dogg calls out Nelson for stealing his lighter, which he blatantly ignores, ultimately causing the commercial to get funnier and funnier.

Continuing to light more and more things — even grilling some vegetables on the charcoal grill he lit earlier — it is safe to say that Snoop Dogg will not be getting his BIC EZ Reach Lighter back anytime soon, concluding the commercial by shouting his name Willie through the computer screen.

YouTube video

Could a collaboration between unlikely duo Snoop Dogg and Willie Nelson be in the works? We will just have to wait and see!

Super Bowl LVIII

Tomorrow (February 11) at 6:30/5:30pm CT, the San Francisco 49ers and the Kansas City Chiefs will go head-to-head at Allegiant Stadium in Las Vegas, Nevada for the 2024 Super Bowl, broadcasting via CBS and streaming via Paramount Plus.

Aside from the actual football game, Super Bowl LVIII is set to have a star-studded lineup of performers from all different genres of music, with Reba McEntire singing the National Anthem, Post Malone singing “America the Beautiful” and Andra Day singing “Lift Every Voice And Sing” as pre-game performances, Usher putting on a phenomenal halftime show, and beyond.

Super Bowl LVIII is gearing up to be the best one yet, so be sure to set your alarms. You will not want to miss a thing!

Share on:

Written by

Melanie has been writing for Music Mayhem since August of 2023. Originally from Southern California and currently residing in Nashville, Tennessee, she graduated from Gaylord College of Journalism and Mass Communication at the University of Oklahoma in 2023 with a BA in Journalism. During her time as a music/entertainment journalist, Melanie’s work has been featured in Country Now, Celeb Secrets, We Got This Covered, Decider and more. You can connect with her on Twitter to see all of her recent articles: @MelanieRooten

See more posts from Melanie Rooten