While backstage at the B-93 Birthday Bash in Grand Rapids, Michigan, Nichols signed a bunch of red solo cups as part of the “Cups Up for Toby” challenge. One hundred percent of the proceeds generated from the signed cups were donated to the Toby Keith Foundation, which helps children fighting cancer.
Nichols shared a video of himself signing the red solo cups to his TikTok page, writing, “In honor of my friend @TobyKeith, I have signed red solo cups that will be on sale at my merch table tonight right after my performance. 100% of the proceeds will go to the Toby Keith Foundation” and adding a ♥️ to the caption.
Nichols also directed fans who weren’t at the show to a QR code where they could donate.
“If you aren’t here at the show tonight and are able to donate, scan the QR code! Love you bud,” he said, using the hashtags, #cupsupforToby #letsfillemUP and #redsolocup.
In honor of my friend @Toby Keith , I have signed red solo cups that will be on sale at my merch table tonight right after my performance. 100% of the proceeds will go to the Toby Keith Foundation ♥️ If you aren’t here at the show tonight and are able to donate, scan the QR code! Love you bud #cupsupforToby #letsfillemUP #redsolocup
Toby Keith Was Diagnosed With Stomach Cancer Earlier This Year
Earlier in the month, the “Red Solo Cup” singer revealed that he’d been diagnosed with stomach cancer, sharing a statement on social media.
“Last fall I was diagnosed with stomach cancer. I’ve spent the last 6 months receiving chemo, radiation and surgery. So far, so good. I need time to breathe, recover and relax,” Keith said. “I am looking forward to spending this time with my family. But I will see the fans sooner than later. I can’t wait,” he continued.
Following the revelation of his cancer diagnosis, Keith received an outpouring of support from his fellow artists, including Jason Aldean and Jake Owen.
“If anybody can kick Cancer’s ass, it’s you,” Aldean offered his support to Keith via Instagram.
“You’re one of the toughest guys out there. You got this,” Owen wrote, echoing a similar sentiment.
Keith canceled all of his upcoming concerts, including a headlining spot at this year’s Rib Fest to prioritize his health. In addition, he and his team warned fans of impostors pretending to be him on social media and sharing falsified updates about his health.
“We are aware of the many imposter profiles claiming to be Toby on social media, but it’s come to our attention that some of these accounts are now posting falsified updates regarding Toby’s health,” a statement from Keith and his team read. “We are working to get these removed.”
“Any updates will come directly from Toby’s verified social media pages,” the statement continued. “As a reminder, Toby will never personally contact you or request money and you should report any accounts claiming otherwise.”
Nichols is not the first artist to pay tribute to Keith in light of his cancer diagnosis. Michael Ray also honored Keith, covering his song, “Should’ve Been A Cowboy” during his performance at this year’s Country Fest in Wisconsin on Jun. 25.