Apple TV+ is bringing the newest singing competition — My Kind of Country — to screens across the globe beginning on March 24! The eight-part series will take viewers on a journey to seek out the next big country star.
Reese Witherspoon and Kacey Musgraves are set to lead the new series, with hitmakers Jimmie Allen, Mickey Guyton and Orville Peck joining the show as scouts, searching through the many contestants to uncover the newest country up-and-comer. Allen, Guyton and Peck will hand-pick their rosters, bringing the chosen rising stars to Nashville, Tennessee to show the world their exceptional talent.
“The beauty of Country music is that it can sound like so many different things and have so many different influences. I have a passion for sharing and discovering new voices and couldn’t be more excited to be a part of the new @AppleTVPlus series #MyKindOfCountry,” Guyton captioned a social media post. “Joining forces with @reesewitherspoon @spaceykacey @orvillepeck and @jimmieallen for a new kind of music competition was so much fun and I can’t wait for you to see it on March 24th.”
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Witherspoon shared her excitement to work with country star Musgraves on her Instagram story, commenting, “Could not have been more thrilled to partner with Kacey Musgraves on this!!! Country Music is such a passion of mine, and I cannot wait to see this industry get even more inclusive.”
She went on to tease the new artists that the show will feature, writing “The talent on this show is insane, y’all.”
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“‘My Kind of Country’ is a fresh take on a competition series, breaking down barriers in country music by providing an extraordinary opportunity to diverse and innovative artists from around the world,” according to a synopsis of the show. “Scouts Allen, Guyton and Peck each hand-pick a roster of exceptional up-and-coming artists and invite them to the home of country music in Nashville, Tennessee, to showcase their unique sound.”
The winner of the competition will take home a “life-changing prize” and “unprecedented support and exposure on the platform.”
Witherspoon and Musgraves serve as executive producers with Hello Sunshine’s Sara Rea and Lauren Neustadter, Jason Owen from Sandbox Entertainment, Emmy-nominated Izzie Pick Ibarra and Done + Dusted’s Katy Mullan. Emmy Award-winning Adam Blackstone acts as music director, following his experience with some of the music industry’s biggest names including Justin Timberlake, Alicia Keys, Faith Hill and Rihanna.