Barmen 1873 Bourbon enlisted GRAMMY Award-winning country superstar Lainey Wilson as their first-ever celebrity partnership. To celebrate their newly established joint venture, the duo will bring the reigning CMA Entertainer Of The Year’s Bell Bottom Country style to life with their Lainey Wilson-themed pop-up bar called Hold My Bourbon Bar, paying homage to her song, “Hold My Halo.”
Lainey Wilson and Bourbon fans can expect a bar unlike anything they’ve ever experienced. The bar, opening at GoodTimes Full Service Bar (1529 4th Ave S., Nashville, TN 37210), will be completely decked out in Wilson’s signature western flair and will also exclusively play her music.
Signature Lainey Wilson Cocktails
The Hold My Bourbon Bar will serve cocktails crafted with Barmen 1873 Bourbon that will be inspired by Wilson. See the three featured signature cocktails below.
- Wildflowers Old Fashioned: Inspired by Lainey Wilson’s song Wildflowers and Wild Horses, this is the drink for those who were born tough as nails and are hitchin’ a ride on glory’s train.
- Buckle Up: Inspired by Lainey Wilson’s song, Heart Like A Truck, this is the drink for those with a heart like a truck, this drink is as good as it is tough.
- Wild Horses Manhattan: Named after Lainey’s fan group, this cocktail highlights Barmen 1873 Bourbon’s coffee and chocolate notes, both of which are Lainey’s favorite flavors.
All proceeds from the pop-up event will directly benefit Lainey Wilson’s charity, the Heart Like A Truck Fund. This fund is dedicated to supporting various causes aimed at fostering positive change and celebrating triumphs. For further details about Heart Like A Truck, please visit https://laineywilson.com/hlat.
Lainey Wilson’s Nashville Pop-Up Bar, And How Do I Get Tickets?
The Hold My Bourbon Bar pop-up will be open April 5-6, 2024 from 6:30-11:00 PM CT and Sunday, April 7, 2024, from 4:30-9:00 PM CT at GoodTimes Full Service Bar (1529 4th Ave S., Nashville, TN 37210).
Tickets are required to enter Hold My Bourbon Bar and are available at www.HoldMyBourbonBar.com for $10. With the purchase of a ticket, consumers are granted access to the bar and receive two free drinks and light bar bites. Attendees must be 21+ to experience Hold My Bourbon Bar.
For more information about the Hold My Bourbon Bar pop-up, visit www.HoldMyBourbonBar.com. Consumers are solely responsible for keeping record of purchase and showing legally recognized proof of age to gain entry into the Hold My Bourbon Bar pop-up experience. Tickets are limited and sold on a first come, first served basis. Up to two tickets per person allowed.
*MUST BE 21 YEARS OR OLDER TO PURCHASE A TICKET FOR ENTRY INTO THE HOLD MY BOURBON BAR POP-UP.
Multi-Year Partnership, Taking Barmen 1873 Bourbon On Tour
The Nashville pop-up bar marks the kick-off to Wilson and Barmen 1873 Bourbon’s multi-year partnership. Their partnership will also bring Barmen 1873 on tour and share the bourbon love all year long for her Country’s Cool Again Tour.
“Music and bourbon are the perfect pairing, and together, they hit all the right notes,” Alan Bremerkamp, Director of Marketing at Coors Spirits Co., said. “Just like Barmen 1873 Bourbon, Lainey Wilson breaks barriers and is blazing her own path, which makes her the perfect artist for us to collaborate with.”
“2024 has been an incredible year so far, and I’m thrilled to have Barmen 1873 Bourbon come along for the ride. Together, we’ll create memories for all my fans, starting with the Hold My Bourbon Bar, which will serve some delicious cocktails that I had the pleasure of helping create,” Wilson added. “I’m also so excited to share that 100% of the proceeds will support my Heart Like A Truck fund to help give back to communities and organizations across the globe.”
Tickets are required to enter Hold My Bourbon Bar and are available now at www.HoldMyBourbonBar.com for $10.
