Kid Rock, Travis Tritt & John Rich Boycott Bud Light Following Brand’s Partnership With Dylan Mulvaney

“I will be deleting all Anheuser-Busch products from my tour hospitality rider,” Tritt tweeted.

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Melinda Lorge

Melinda Lorge is a Nashville-based freelance writer who specializes in covering country music. Along with Music Mayhem, her work has appeared in publications, including Rare Country, Rolling Stone Country, Nashville Lifestyles Magazine, Wide Open Country and more. After joining Rare Country in early 2016, Lorge was presented with the opportunity to lead coverage on late-night television programs, including “The Voice” and “American Idol,” which helped her to sharpen her writing skills even more. Lorge earned her degree at Middle Tennessee State University, following the completion of five internships within the country music industry. She has an undeniable love for music and entertainment. When she isn’t living and breathing country music, she can be found enjoying time outdoors with family and friends.

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Posted on April 6, 2023

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Kid Rock, Travis Tritt, John Rich; Photos by Andrew Wendowski

Travis Tritt is one of the most outspoken country artists when it comes to sharing his opinions and taking a side on politics. And, on Wednesday (April 5) night, he reminded folks of just that. 

Taking to Twitter, Tritt, 60, posted a series of tweets presumably in response to Anheuser-Busch’s trans-inclusive campaign and recently announced a partnership with transgender activist Dylan Mulvaney. 

Bud Light Partnered With Dylan Mulvaney

Mulvaney, a 26-year-old transgender social media influencer, journeyed her transition from male to female through her Days of Girlhood series, entitled Dylan Mulvaney’s Day 365 Live!. In a video posted on the platform as well as on Instagram, she shared that Bud Light had sent her a can of the beer with her face on to celebrate. In addition, Mulvaney was recruited to promote the brand’s March Madness contest.

Travis Tritt Shared His Thoughts

In the days following, the “Here’s a Quarter (Call Someone Who Cares)” singer, meanwhile, shared that he had previously completed a tour that was sponsored by Budweiser but added that he didn’t have plans to do so again.

“I was on a tour sponsored by Budweiser in the ’90s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans, and became unrecognizable to the American consumer. Such a shame,” he tweeted. 

He also let people know that he no longer supports the brand and is taking the products out of his touring rider – a document that includes an artist’s specific requirements and requests for performing at a venue.

“I will be deleting all Anheuser-Busch products from my tour hospitality rider,” Tritt tweeted of the company that produces Budweiser and Bud Light, among other beers. “I know many other artists who are doing the same.”

“Other artists, who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and canceled,” he added in a separate tweet. “I have no such fear.”

Tritt Also Commented On Jack Daniel’s Ad Campaign

Tritt didn’t refer to Mulvaney’s partnership with Anheuser-Busch, but he did deliver a clear message in his next post, which found him uploading a Jack Daniels advertisement, which featured RuPaul’s Drag Race stars BeBe Zahara Benet, Trinity Taylor, and Manila Luzon. 

“All the @JackDaniels_US drinkers should take note,” Tritt tweeted alongside the photo.

“I can’t imagine being mad at a company because they don’t discriminate against someone,” one person commented below the post, while another added, “That’s awesome! Thanks for letting us know. I’ll let my friends know and get more Jack Daniels!”

John Rich Also Spoke Out

As with Tritt, John Rich of the former country duo Big & Rich also openly shared his opinions after Mulvaney’s partnership with the beer company caused much debate online. The country artist announced he was looking to replace Bud Light at his Redneck Riviera Nashville establishment. 

“What beer should my bar @rnrbarnash in Nashville replace #BudLight with? @RedneckRiviera,” he, simply, tweeted out on Thursday (April 6), calling for others to weigh in on the topic. 

Tritt and Rich’s tweets come after Kid Rock went viral, garnering nearly 8 million views when a video of him protesting against the King of Beers appeared online. 

Kid Rock Also Shared His Reaction

A clip, posted to Kid Rock’s Instagram page on Monday (April 3) shows the Michigan native shooting at cases of Bud Light.

“Grandpa’s feeling a little frisky today,” the “Bawitdaba” singer, 52, says in the video, as he lets out a chuckle. “Let me say something to all of you and be as clear and concise as possible.” 

Without mentioning Mulvaney and Anheuser-Busch’s partnership, Kid Rock then lifts a semi-automatic rifle and fires at several cases of Bud Light beer, which were placed on a table outdoors. 

“F–k Bud Light, and f–k Anheuser-Busch,” he then says, raising his voice and showing off his middle finger for the camera. “Have a terrific day.”

People, of course, flocked to Kid Rock’s page to share their personal opinions on his actions and to take either side with him or against him, with one person writing, “You just lost a fan, unfortunate for you. Have some more love instead of so much hate. We all bleed red at the end of the day. We are all just human.”

Kid Rock; Photo by Andrew Wendowski
Kid Rock; Photo by Andrew Wendowski

Another person commented, “My guy 💪.… Thank you for being real, thank you for being a patriot 🇺🇸.”

“Proud of you and Travis for having a backbone. Stand up for what you believe. On the other hand, I’m not going to judge. I’ll leave that to God. But why, all of a sudden, are we starting to hear and see more about trans???” A third person captioned while another user wrote, “Unfollowed. There’s too much hate in the world.”

Bud Light Responded, Letting Folks Know They Are Committed To Their Message

After facing backlash over its campaign in recent days, Anheuser-Busch wants to let folks know they are committed to its message and will continue to support its stance on the subject.  

“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” a spokesperson said, according to a press release.

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Melinda Lorge is a Nashville-based freelance writer who specializes in covering country music. Along with Music Mayhem, her work has appeared in publications, including Rare Country, Rolling Stone Country, Nashville Lifestyles Magazine, Wide Open Country and more. After joining Rare Country in early 2016, Lorge was presented with the opportunity to lead coverage on late-night television programs, including “The Voice” and “American Idol,” which helped her to sharpen her writing skills even more. Lorge earned her degree at Middle Tennessee State University, following the completion of five internships within the country music industry. She has an undeniable love for music and entertainment. When she isn’t living and breathing country music, she can be found enjoying time outdoors with family and friends.

See more posts from Melinda Lorge