Jelly Roll’s Goodnight Nashville, located at 209 Broadway in Downtown Nashville, is officially open! Goodnight Nashville, a four-story venue created in collaboration with Evening Entertainment Group (EEG), is the first celebrity-backed concept in Music City from a Nashville native.
“As we set out to create EEG’s first venue in Nashville, we knew there was no better person to partner with than a true hometown hero like Jelly Roll,” Les Corieri, co-owner of Evening Entertainment Group, said. “Goodnight Nashville is more than just a place to grab a drink — it’s an experience where music, culture, and hospitality meet. Nashville has always been a vibrant city of energy and creativity, and we’re excited to be part of that spirit, bringing something new to the scene.”
Goodnight Nashville is Lower Broadway’s newest addition will feature burgers, spirits and tattoos. The tattoo-themed establishment, situated between Bootleggers and Kid Rock’s Big Ass Honky Tonk Rock N’ Roll Steakhouse, will be opened seven days a week with hours varying by floor.
See a full list of 10 fun facts about Goodnight Nashville below.
First Nashville Native To Have Bar On Broadway
Jelly Roll becomes the first Nashville native to open a bar on Lower Broadway with Goodnight Nashville.
“I hope people who are from Nashville feel the way I felt about my name being on that building. It just feels like one of our own is finally getting a piece of our own. I’m the first Nashville kid to have a bar. It’s a big deal,” Jelly Roll told Nashville Lifestyles in a recent interview. “And I love where it’s at. The local kid in me got the best of both worlds because I’m on Broadway, but I’m almost to the corner of Second and Broadway. When I was your age, Second Avenue is where we would party.”
Dedicated 2nd Floor To His Wife, Bunnie XO
Goodnight Nashville has an entire floor (2nd Floor) dedicated to Jelly Roll’s wife, Bunnie XO, with a bar dubbed Bunnie XO’s. The floor features a larger-than-life image of Bunnie XO posed in her lingerie above the bar, as well as her signature Bunnie XO logo and an “In Hoes We Trust” sign.
Bunnie XO’s floor of the establishment delivers a nightlife atmosphere similar to a Las Vegas club, honoring The Dumb Blonde Podcast host’s Sin City roots while blending in the vibe of a Music City honky-tonk.
The Bunnie XO floor also includes a stage for live DJs, a massive bar and vibrant nightclub style lighting as well as plush booths and VIP table reservations.

Honors His Late Father, Horace “Buddy” DeFord
The third floor honors Jelly Roll’s late father, Horace “Buddy” DeFord, who passed away on March 20, 2019, after battling leukemia, with a bar called “Buddy’s Backroom.”
Buddy’s Backroom features an upscale, speakeasy-style venue that serves craft cocktails and a limited handselected food menu in a more intimate setting. Primarily reserved for private events and Jelly Roll’s personal use, Buddy’s Backroom will occasionally open to the public for a more exclusive nightlife experience.
“It was also important to me to have a private bar there and it’s named after my late father; it’s called Buddy’s Backroom,” Jelly Roll, whose real name is Jason DeFord, shared with Nashville Lifestyles. “It’ll be open to the public for limited times a day to come and enjoy, but it’s kind of a speakeasy cigar bar. I wanted to create a safe space for my artist friends or people who might want to go out and have a night not as crazy. I know a lot of locals that want to go to Broadway without the headache, and I think Buddy’s will provide an opportunity for us to do that for our local people, too.”
In addition to paying tribute to his late father with a entire floor dedicated to him, Goodnight Nashville also offers a dessert called “Dad’s Key Lime Pie,” crafted with his father’s personal Key Lime Pie recipe (Key Lime Pie with vanilla whip cream and a graham cracker crust).

Pays Homage To His Family And Pets
Jelly Roll also honors his family and pets throughout Goodnight Nashville. Subtle nods to his loved ones, including their names and likenesses, are woven into the wallpaper across different floors of the bar. You’ll also find framed gold pictures of his daughter Bailee Ann, son Noah Buddy, wife Bunnie XO, and other relatives displayed throughout the space.
Additionally, portraits of his wife and dogs are hand-painted on the bartop in “Buddy’s Backroom.”
Highest Rooftop On Broadway
According to the bar’s official website, Goodnight Nashville boasts of the highest rooftop bar on Lower Broadway. The fourth floor is an indoor-outdoor rooftop, offering sweeping views of the Downtown skyline, the Cumberland River and Nissan Stadium.
Tattoo Shop On Premises
There is a tattoo shop set up on the Mezzanine level of the bar for flash-style tattoos, which is set to open on February 20 in conjunction with the venue’s official grand opening.
Menu Options Inspired By Family Recipes And Jelly Roll Songs
The menu at Goodnight Nashville showcases dishes inspired by Jelly Roll’s family recipes, such as his Family Recipe Meatballs with marinara, basil ricotta, arugula, and lemon.
It also offers items named after Jelly Roll’s hit songs, including “Wild One” Wings (served with your choice of Nashville, Memphis BBQ, Buffalo Caramel, Alabama White BBQ, or Broadway Dust rubbed sauce), “Losers” Burgers (a classic cheeseburger with double Wagyu smash patties, lettuce, tomato, onion, and American cheese), “Guilty” Bird (Nashville Hot Chicken sandwich with pickled cucumber and buttermilk herb dressing on a brioche bun), “Little Light” Salad (mixed greens, tomato, cucumber, and buttermilk herb dressing), “Twisted” Truffle Fries (fries tossed in white truffle, parmesan, and herbs, with a side of aioli), and more.
The drink menu also features signature cocktails inspired by songs like “Save Me,” “Son of a Sinner,” and others.
Embraces His Music City Roots
Throughout Goodnight Nashville, you’ll find nods to Music City, from the Nashville skyline crowns on the massive skull chandeliers to dishes like Nashville Hot Chicken Mac ‘N Cheese. The menu also features items inspired by local favorites, such as the “Predator’Za” pizza, named after the Nashville Predators hockey team.

Located In Former Home Of Trail West Boot Store
Goodnight Nashville is located in the former home of the legendary Trail West Boot Store. A neon sign from the family-owned boot and western apparel store is displayed on the second floor of Jelly Roll’s Nashville bar.
Sells A Jelly Roll Dessert
The establishment also sells a Old-Fashioned Jelly Roll, named after the singer stage moniker, which is a lemon sponge cake, strawberry jelly, mascarpone whip, and toasted almonds.
Learn more about Goodnight Nashville at GoodnightNashville.com.