The just-released, limited edition merch includes t-shirts ($35) and crew neck sweatshirts ($57) that read “Don’t Tread On Our Kids.” There are two styles, a pink-and-white Barbie-inspired option and a more masculine style featuring a charcoal-colored shirt and white font.
Brittany, a 33-year-old influencer and the owner of XO Britt Aldean hair extensions, took to social media to explain why she chose to release the merchandise.
“Per usual, my words have been taken out of context over the last week 🙄,” Brittany wrote. ”Instead of getting twisted about the twisting of my words, I’ve chosen to bring some good out of it.”
“Introducing our NEW Barbie inspired line LIVE NOW❣️,” Brittany added, unveiling the products with fans on Instagram.
According to Brittany’s Instagram stories, a portion of the proceeds will be donated to Operation Light Shine, whose mission is to bring “unilateral collaboration with law enforcement, field specialists, and subject-matter experts in a joint effort to fight human trafficking and child exploitation.”
“Through this launch we will be giving back to and supporting @operationlightshine in an effort to help fight child exploitation and human trafficking 🙌🏼,” Brittany also wrote in the caption. She also reminded her followers that the sale ends on Friday night.
Prior to the launch, Brittany teased the collection with her followers.
“Thank you guys so much for the love and support this week💕 Tomorrow morning we launch our Barbie inspired line!! We can’t wait to see what y’all think! Sale goes live tomorrow morning 8AM EST!! 🥳🥳🥳”
The merchandise release comes one week after Brittany shared a clip of herself putting on makeup on Instagram that sparked online controversy. Brittany posted the clip, which was soundtracked to Beyoncé’s 2006 hit “Upgrade U,” with a caption that read, “I’d really like to thank my parents for not changing my gender when I went through my tomboy phase. I love this girly life.”
Brittany’s husband, country superstar Jason Aldean, also commented on her post saying, “Lmao!! I’m glad they didn’t too, cause you and I wouldn’t have worked out. 😂”
Brittany’s post quickly caught the attention of country artists Cassadee Pope and Maren Morris, who publicly slammed the 33-year-old social media influencer in a series of Tweets.
“You’d think celebs with beauty brands would see the positives in including LGBTQ+ people in their messaging,” Pope wrote. ”But instead here we are, hearing someone compare their ‘tomboy phase’ to someone wanting to transition. Real nice.”
You’d think celebs with beauty brands would see the positives in including LGBTQ+ people in their messaging. But instead here we are, hearing someone compare their “tomboy phase” to someone wanting to transition. Real nice.
— Cassadee Pope (@CassadeePope) August 26, 2022
Morris, a longtime supporter of the LGBTQ+ community, also weighed in on the topic in response to Pope’s Tweet.
“It’s so easy to, like, not be a scumbag human? Sell your clip-ins and zip it, Insurrection Barbie,” Morris wrote, referencing Brittany’s hair extension collection.
— Cassadee Pope (@CassadeePope) August 26, 2022
Morris also shared a lengthy response to the situation in the comments section of Pope’s Instagram post.
“I’m glad she didn’t become a boy either because we really don’t need another asshole dude in the world. Sucks when Karens try to hide their homophobia/transphobia behind their ‘protectiveness of the children.’ Weren’t they putting their kids in ‘Biden-is-a-pedo’ shirts on social media?” Morris said, referencing the pro-Trump clothing line that Brittany and her children were seen wearing earlier this year. “F-ck all the way off to Insurrection Barbie and the fellow IB’s trolling this comment section with their hypocritical, hateful asses.”
Once Brittany Aldean caught wind of Pope’s response to the gender identity comments she made in her recent Instagram caption, she immediately took to her Instagram stories to retort.
Her Instagram story read:
“Advocating for the genital mutilation of children under the disguise of love and calling it ‘gender-affirming care’ is one of the worst evils. I will always support my children and do what I can to protect their innocence. The other day Memphis wanted to be a dinosaur and tomorrow Navy will want to be a cat. They’re children. Some parents want to be accepted by society so badly. That they’re willing to make life-altering decisions for their children who aren’t old enough to fully comprehend the consequences of those actions. Love is protecting your child until they are mature enough as an adult to make their own life decisions. Thankful my parents allowed me to go through my tom boy phase without changing my gender. Until then, leave children alone!”
Brittany later pointed out that one must be 18 years old in order to purchase cigarettes, join the military and vote and argued, “ “age to take life altering hormone blockers and/or irreversible surgery – a child can choose??”
While Jason Aldean has mostly remained tight-lipped, however, he commented “MY Barbie” on his wife’s latest Instagram post, referencing Morris’ “insurrection barbie” comment.