Eric Church Launches Outsider Spirits & Releases First Product, Whiskey JYPSI

“I’ve had the opportunity to create a whiskey from start to finish that celebrates taking chances and doing things the unconventional way,” Eric Church shared.


Melinda Lorge


Posted on May 4, 2023

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Eric Church; Photo Courtesy of Whiskey JYPSI

Eric Church loves doing things the unconventional way. That’s why he has officially decided to join the celebrity whiskey club.

According to a press release, Church has been working alongside entrepreneur Raj Alva and the two’s recently launched company, Outsider Spirits, on a whiskey that’s the first of its kind.

Named Whiskey JYPSI, to celebrate the “contemporary interpretation of the ‘JYPSI Spirit’ in all of us that seeks adventure and deeper meaning,” Outsider Spirits and its partners have rolled out its first batch of drinks, Whiskey JYPSI’s Legacy Batch 001.

Photo Courtesy of Whiskey JYPSI
Photo Courtesy of Whiskey JYPSI

The Whiskey Has Been In The Works For Two Years

As it turns out, the beverage is already a favorite amongst folks, having recently won the coveted Double Gold Medal at the San Francisco World Spirits Competition. 

Speaking to his loyal fan base, the Church Choir, Church announced his new brand of whiskey, in a special message, writing, “Church Choir, I’m excited to share with you a project we’ve been working on for almost two years. You all know that I love whiskey. I write about it in my songs. I share it with you all on stage, and now I’ve had the opportunity to create a whiskey from start to finish that celebrates taking chances and doing things the unconventional way.”

“Through this creative spirit, I’m proud to announce to you – Whiskey Jypsi,” the “Drink In My Hand” singer, 46, continued the letter to his fans. “As my most loyal fans, we’ve set aside a presale allotment specifically for you… Lives are made for chances, EC.” 

“The Finest Whiskey Possible”

In addition, the first launch of the whiskey brand came together with the help of whiskey lover Ari Sussman, who is the former head of Spirits Development at the Artisan Distilling Program at Michigan State University. The goal Sussman had going into the venture was to make “the finest whiskey possible.” 

“Eric’s music led the way to JYPSI’s unique mix,” Sussman said. “I immersed myself in Eric’s music, thinking it just might influence my process. What I discovered was a rich, diverse blend of music and an artist who doesn’t conform to the usual norms. That inspired me, so I took that road in creating the premiere batch of Whiskey JYPSI.”

Eric Church; Photo Courtesy of Whiskey JYPSI
Eric Church; Photo Courtesy of Whiskey JYPSI

“Whiskey JYPSI celebrates doing things the unconventional way. It’s the commitment to the creative spirit, the process, and the journey that excite me the most,” Church shared. “It’s meant to inspire others to take chances like we have – follow a different path and enjoy and experience life at its fullest.”

The two-year project had Church and his collaborators using a hands-on approach with every aspect of their creation, curating everything from the taste to the patented bottle design inspired by traditional copper pot stills, down to the packaging and labeling to be ready for shipment and release.

115 Proof

The final product is a drink bottled at 115 proof and comprised of 70% 7- and 8-year-old Indiana bourbon, 21% 20-year-old Canadian rye whiskey, and 9% 4-year-old Indiana single malt whiskey, according to

Dubbed “new” and “best-in-class,” Whiskey Jypsi is based on a traditional bourbon mash bill. Rather than sourcing from typical places and mixing the grains before fermentation, the process of making the Whiskey includes “sourcing individual aged whiskey components from various origins, then scientifically blending them to recreate the mash bill.”

Whiskey JYPSI has partnered with ReserveBar to make Legacy Batch 001 available in 38 states with an SRP of $199.99. Retailers in TN will carry the product while supplies last.

For more information visit,

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