To celebrate the release of their first-ever Christmas album, A Very Backstreet Christmas (which dropped last month), the Backstreet Boys teamed up with MeUndies for a collaboration of bold and festive underwear inspired by their new original song “Happy Days.”
The infectious track is played in the background of their campaign video, a 30-second clip stocked with holiday cheer and dancing Backstreet Boys.
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The video opens with a silver garland door inscribed “MeUndies Members Only,” then switches angles to the serious-faced and sharply dressed pop group holding a MeUndies member card through the peephole door. After receiving the signal to head inside, they walk through gold streamers as the camera pulls back to reveal there’s nothing but underwear beneath their tuxedo jackets.
With a quick transition, the boy band was clad in their holiday pajamas and slippers — Nick Carter front and center with the “Piece on Earth” collection (a green and white pattern, lined with slices of pizza).
The rest of the night is filled with singing and dancing with the girls at the party, who also modeled the new holiday line, and ends with the boys nodding off on the couch.
The collection includes a range of patterns and designs of underwear, loungewear, pajamas and accessories that all feature seasonal graphics to get into the holiday spirit. And with comfort and cozy being the seasons’ theme, MeUndies are made with their signature super soft MicroModal fabric, spun from yarn made from the pulp of Beachwood trees.
MeUndies are “Backstreet Boy approved gifts,” according to their online shop.
AJ McLean shares his excitement on the collaboration.
“After spending most of this year on tour, comfort is an absolute must for us. We hope this fun new collaboration will provide fans with a solution to stress-free gifting this season, and get people in the mood to celebrate the season without compromising comfort or fit” the pop singer said.
A Very Backstreet Christmas is compiled with many classic Christmas tunes like “White Christmas,” “O Holy Night” and “I’ll be home for Christmas” with a Backstreet twist— alongside three brand new original tracks “Christmas In New York,” “Together” and “Happy Days.”
“We’ve been wanting to do a Christmas album for nearly 30 years now and we’re beyond excited that it’s finally happening,” says Howie Dorough of the boys’ new LP.
“We had such a fun experience putting our BSB twist on some of our favorite Christmas classics and can’t wait to be part of our fans’ holiday season.”
The album has some fun iterations including an a cappella take on “Winter Wonderland” and a smooth R&B version of “The Christmas Song.” The album can be streamed now on all platforms, and The Backstreet Boys x MeUndies collection is now live.
