Country music stars are known to try their hand at other ventures besides releasing singles and album that climb the charts rapidly, one of those ventures have become a popular trend among musicians especially, and that is launching their own clothing lines or partnering up with brands to put out an exclusive line with them. We have a list of 10 artist brands that you need to check out below. From their own clothing lines, to cowboy boots, to partnerships with brand-name stores, country music fans can find an array of products designed by their favorite artists.
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1. Chase Rice – Head Down Eyes Up (HDEU)
Chase Rice’s creation of his own clothing and hat brand, Head Down Eyes Up. Head Down Eyes Up (HDEU) has became Chase’s personal motto; his way of life to succeed not by looking at an end result, but by fighting every step of the way, focusing only on each moment in front of him. With that he has built an empire of country music fans favorite brand, you have definitley seen multiple people at country concerts of all kinds wearing an HDEU hat or shirt as I know I have seen them in bulk at hundreds of shows throughout the summer country music show season.
Granger Smith with the help of his brother, Tyler Smith launched a lifestyle brand based on a simple expression that they coined, “Yee Yee”. The term has become synonymous with the country lifestyle (hunting, fishing, outdoors) via Granger’s fans which has become a diehard fanbase referred to as the Yee Yee Nation. It originated almost accidentally in a 2010 music video his brother Granger Smith produced, and the expression just resonated with their audience. Yee Yee, it’s more than a saying, it’s a way of life. Country up. City Down.
3. Dustin Lynch – Stay Country Clothing
Dustin Lynch launched Stay Country as your backstage pass to own the style of a country rock star. Stay Country embodies the country chic lifestyle with his rugged elements like denim, faux leather, distressing of the materials, stud details/designs for the perfect blend of country and rock. The collection features women’s and unisex fashion including t-shirts, jackets and denim elements so anyone can be inspired to “Stay Country.”
4. Miranda by Miranda Lambert – Exclusively Sold at DSW
The shoes sold are just like Miranda as she says herself, they are feisty, sexy, confident and it reflects what makes us love Miranda, bold beyond all expectations with just the right combination of edgy and feminine. You can find them now at select DSW stores (dsw.com). They are also available at select SHOE DEPT (shoedept.com), SHOE DEPT. ENCORE (shoedeptencore.com) and Off Broadway (offbroadwayshoes.com).
5. Florida Georgia Line’s Brian Kelley – Tribe Kelley
Brian Kelley and his wife Brittney created Tribe Kelley, Tribe Kelley promotes the essence of individuality and uniqueness in their clothing line, Tribe Kelley. The clothing is designed by the Kelley’s themselves and gives off a natural, earthy vibe inspired by all cultures for a one-of-a-kind trend.
6. Luke Bryan – Partnership with Cabela’s for Clothing Line 32 Bridge
Luke Bryan has always had a passion for the outdoors. He partnered with Cabela’s Incorporated to launch the clothing line 32 Bridge. 32 Bridge was named after the Route 32 Bridge in Georgia, a bridge that spans over the Flint River where Luke first learned to hunt and fish.
7. Reba McEntire – Reba Style (Exclusively at Dillard’s)
Reba is a lifestyle clothing brand created by country superstar Reba McEntire. Her namesake label is sold exclusively through Dillards, and showcases everyday favorites with a country flare. The full Reba brand features denim skirts, beaded dresses, blouses and footwear.
8. Sheryl Crow – Sheryl Crow by HSN
Find stylish everyday pieces from the Sheryl Crow fashion line. Whether you’re simply running errands or you’re heading out for an afternoon with friends, pieces from the Sheryl Crow fashion line makes it easy to create the ideal outfit.
9. Hillary Scott of Lady Antebellum – Labellum via HSN
“Fashion is such a fun expression of yourself, so I’m really excited. HSN has completely embraced my ideas and has helped bring to life a line that hopefully every woman will love.”
10. Dierks Bentley – Flag & Anthem’s Desert Son
Dierks Bentley’s new clothing line, Desert Son! Inspired by his upcoming album, The Mountain, Dierks partnered with Flag & Anthem to create this exclusive new lifestyle collection.