Luke Bryan’s new music video is all about family.
On Thursday (Jan. 13), the country superstar shared the heartwarming video for his latest single, “Up.”
The three-minute clip finds Bryan sitting in an old barn watching personal home videos as well as scenes that appear within his five-part docuseries, Luke Bryan: My Dirt Road Diary.
Throughout the clip, fans witness Bryan’s real and raw reactions to the footage as director Shaun Silva captures him watching the docuseries for the first time.
The five-time Entertainer of the Year flashes his signature smile as he re-lives the precious memories documented throughout his life, from his childhood to raising children of his own.
Included in the footage are clips of Bryan spending time as a child fishing with his father, Tommy, videos of Bryan hunting with his two sons, Thomas (Bo) and Tatum (Tate), and footage of the Georgia native holding his kids for the very first time.
Touching memories of his late brother, Chris, as well as other relatives also flash across the screen.
“When I saw the footage of my boys with both their grandfathers and then the closeup clip of my brother basically looking at me, it was so overwhelming,” the American Idol judge shared of the clip. “I could not be prouder, not only of the message of this song, but also how this video turned out. I hope everyone enjoys watching it as much as I have.”
The video culminates as the people of the town are seen lighting lanterns to be lifted-up and released to the heavens in memory of their lost loved ones.
I may have lost my voice but never losing these memories. Watch now only on @facebookwatch https://t.co/KbjuLkTVGM pic.twitter.com/AuVVBPHpv8
— Luke Bryan (@lukebryan) January 13, 2022
Bryan and Silva have worked closely together in the past on videos such as “All My Friends Say,” “Country Girl Shake It For Me,” “I Don’t Want This Night To End,” “Crash My Party” and more.
Co-written by Jeremy Bussey, Taylor Phillips and Bobby Pinson, “Up,” appears on the deluxe edition of the superstar’s Born Here Live Here Die Here album.
“’Up’ is a song that really, it just checks all the boxes for a country song to me,” he explains. “It talks about what I love, what’s dear to me. It talks about my home. It talks about my faith, and the fact that the songwriters used a simple word, ‘Up,’ to create so many images is pretty special.”
The uplifting track has Bryan sticking to his country roots while singing about the things that mean the most to him.
