Luke Bryan Watches Emotional Footage Of Precious Family Memories In New “Up” Music Video

Luke Bryan’s new music video is all about family. On Thursday (Jan. 13), the country superstar shared the heartwarming video for his latest single, “Up.” The three-minute clip finds Bryan sitting in an old barn watching personal home videos as…

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Andrew Wendowski

Andrew Wendowski is the Founder and CEO of Music Mayhem. As a 29-year-old entrepreneur, he oversees content as the Editor-In-Chief for the independent brand. Wendowski, who splits time between Philadelphia, Penn., and Nashville, Tenn., has an extensive background in multimedia. Before launching Music Mayhem in 2014, he worked as a highly sought-after photojournalist and tour photographer, collaborating with such labels as Interscope Records and Republic Records. He has captured photos of some of the biggest names, including Taylor Swift, Metallica, Harry Styles, P!NK, Morgan Wallen, Carrie Underwood, The Rolling Stones, Madonna, Shania Twain, and hundreds more. Wendowski’s photos and freelance work have appeared nationwide and can be seen everywhere from ad campaigns to various publications, including Billboard and Rolling Stone. When Wendowski isn’t running Music Mayhem, he enjoys spending time at concerts, traveling, and capturing photos.

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Posted on January 13, 2022

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Luke Bryan “Up” Music Video

Luke Bryan’s new music video is all about family.

On Thursday (Jan. 13), the country superstar shared the heartwarming video for his latest single, “Up.”

The three-minute clip finds Bryan sitting in an old barn watching personal home videos as well as scenes that appear within his five-part docuseries, Luke Bryan: My Dirt Road Diary.

Throughout the clip, fans witness Bryan’s real and raw reactions to the footage as director Shaun Silva captures him watching the docuseries for the first time.

The five-time Entertainer of the Year flashes his signature smile as he re-lives the precious memories documented throughout his life, from his childhood to raising children of his own.

YouTube video

Included in the footage are clips of Bryan spending time as a child fishing with his father, Tommy, videos of Bryan hunting with his two sons, Thomas (Bo) and Tatum (Tate), and footage of the Georgia native holding his kids for the very first time.

Touching memories of his late brother, Chris, as well as other relatives also flash across the screen.

Luke Bryan "Up" Music Video
Luke Bryan “Up” Music Video

“When I saw the footage of my boys with both their grandfathers and then the closeup clip of my brother basically looking at me, it was so overwhelming,” the American Idol judge shared of the clip. “I could not be prouder, not only of the message of this song, but also how this video turned out. I hope everyone enjoys watching it as much as I have.”

The video culminates as the people of the town are seen lighting lanterns to be lifted-up and released to the heavens in memory of their lost loved ones.

Bryan and Silva have worked closely together in the past on videos such as “All My Friends Say,” “Country Girl Shake It For Me,” “I Don’t Want This Night To End,” “Crash My Party” and more.

Co-written by Jeremy Bussey, Taylor Phillips and Bobby Pinson, “Up,” appears on the deluxe edition of the superstar’s Born Here Live Here Die Here album.

“’Up’ is a song that really, it just checks all the boxes for a country song to me,” he explains. “It talks about what I love, what’s dear to me. It talks about my home. It talks about my faith, and the fact that the songwriters used a simple word, ‘Up,’ to create so many images is pretty special.”

The uplifting track has Bryan sticking to his country roots while singing about the things that mean the most to him.

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Andrew Wendowski is the Founder and CEO of Music Mayhem. As a 29-year-old entrepreneur, he oversees content as the Editor-In-Chief for the independent brand. Wendowski, who splits time between Philadelphia, Penn., and Nashville, Tenn., has an extensive background in multimedia. Before launching Music Mayhem in 2014, he worked as a highly sought-after photojournalist and tour photographer, collaborating with such labels as Interscope Records and Republic Records. He has captured photos of some of the biggest names, including Taylor Swift, Metallica, Harry Styles, P!NK, Morgan Wallen, Carrie Underwood, The Rolling Stones, Madonna, Shania Twain, and hundreds more. Wendowski’s photos and freelance work have appeared nationwide and can be seen everywhere from ad campaigns to various publications, including Billboard and Rolling Stone. When Wendowski isn’t running Music Mayhem, he enjoys spending time at concerts, traveling, and capturing photos.

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