While Gilbert and Aldean do have a history of writing songs and touring together as well as being longtime advocates for each other’s career, they have never released a song together, until now.
The longtime friends and multi-platinum country superstars teamed up for their first-ever duet, “Rolex® On A Redneck.”
“Aldean was one of those guys coming up that I looked up to as he’s a great song guy,” Gilbert explains. “Back in the day, he cut a couple songs of mine, ‘My Kinda Party’ and ‘Dirt Road Anthem,’ and he turned both of those into big ole hits, and I’ll forever be thankful for that.”
“Writing a song and having Aldean cut it is one thing, and that’s something I’ll always be thankful for and is a blessing in itself,” Gilbert continues. “But to be able to do a song with him, well, it’s a whole other level.”
Aldean adds, “This guy has been a big part of my career. Back in the day I cut a couple of his songs that were HUGE for me. It’s cool to have it come full circle now and get to collab on a song with my boy @brantleygilbert… This shit is long overdue!”
“Brantley and I go way back,” shares Aldean. “This song is just a straight up a banger – it’s cool to be part of it with him.”
Co-written by Gilbert alongside Brock Berryhill, HARDY, Randy Montana and Taylor Phillips, “Rolex® On A Redneck” finds the Georgia natives telling the story of working hard to make a living, only to realize that you “can’t take it with you when you go,” so spend the money while you have it, in this case on a Rolex®.
The lyrics on the tune include: “Well, I’ve been working like a dog on a slow grind / A couple side hustles, doubles and some overtime / ‘Cause time is money, tickin’ out here on this rural route / Can’t take it with you when you go / So I’m all about the sunup to sundown / Just tryin’ to be the Warren Buffett of this town / Yeah, this work can’t put a house out in Malibu / But let me tell you what it can do.”
“We go on a writer’s retreat every year southwest of Houston, Texas, and we do a little bit of hog hunting and write a bunch of songs. I was actually in the other room when this one started,” shares Gilbert. “Taylor Phillips called me over, and he, HARDY, Brock Berryhill and Randy Montana were in the bus writing ‘Rolex® On A Redneck.’ I put my two cents on it, and it was one of those songs that when you hear it for the first time, it’s just fun.”
“It’s a little outside the box – it’s a sound we haven’t really done in a while, so it was really cool to be able to jump on it,” he explains. “We’re super proud of it, and we just hope folks dig it.”
Along with joining writer retreats with new friends and longtime collaborators, Gilbert has been back in the studio preparing new music to be announced later this year.