Kane Brown is set to release a brand new family-inspired clothing collection on Friday, December 4.
In the recent CMT ‘Off The Road’ series, Brown told fans about the upcoming collection, revealing that he and his wife Katelyn have been working hard at getting designs together with their friend Doni.
“We’re starting this family collection, i’m working on with my boy Doni,” Brown said in the clip. “he makes these hats, the Miracle hats that I’m just going to go ahead and claim that I was the first person who wore it and afterwards you seen people like Johnny Manziel and Justin Bieber and couple other basketball players wearing his stuff.”
Brown’s longtime manager Martha Earls was with the couple when they were showcasing the products and the country superstar gave her a hoodie to try on and she said the difference between this new merch and tour merch is “night and day.”
“We’re in a time when you’re not out on the road so you can start selling products to fans that isn’t just that traditional ‘tour merch’ with the dates on the back, it’s almost like a fashion line in a way that feels different,” Brown’s manger Earls continued.
Inside the lining of the hats are expected to have the lyrics “One God, One Love, One Family” from his unifying single “Worldwide Beautiful.”
As most fans already know, The “Worship You” singer is very big on family and he wanted to release this collection to let fans know that they are a part of his family.
“I’m huge on family, I love my family, if you work with me you know you’re part of my family and that I’m gonna take care of you.” Brown added. “So we just thought it’d be cool just to let my fans know cause I tell them all the time, they’re family.
The singer hosted the 2020 CMT Music Awards on Wednesday (Oct. 21) and he was actually wearing the first Family design, which is the hat he was wearing throughout the show and during his stunning performance of “Worship You.”
His latest single “Worship You” is the perfect example of how much family means to him as the song is inspired by his wife Katelyn and their almost 1-year-old daughter Kingsley.
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Brown’s Family clothing line drops on Friday, December 4.