HARDY joined forces with Floafers, an innovative footwear brand known for blending style, comfort, and functionality, to introduce an exclusive collection of shoes. The collaboration between HARDY and Floafers, which embodies the spirit of adventure and the fusion of music and fashion, launched on April 2.
HARDY Announces Partnership with Floafers
The partnership between the Mississippi native and the footwear brand is more than just a meeting of styles. In fact, it’s a celebration of shared values and a passion for pushing boundaries. HARDY, known for his dynamic sound and authentic storytelling, brings a fresh, edgy vibe to Floafers’ classic design, appealing to fans of both music and fashion.
According to a press release, the launch highlights Floafers’ dedication to redefining footwear through collaborations that speak to specific yet broad audiences. With the addition of new executives, Larry Reines and David Giordano, Floafers is poised to make significant strides in the industry, marked by this highly visible collaboration.
Larry Reines, the CEO of Floafers, revealed why he was thrilled to partner with HARDY for an exclusive Floafers collection. “We’re excited to partner with HARDY, an artist whose bold personal style, boundary pushing music and his love for the outdoors resonate deeply with our brand,” Reines said. “This collaboration is a testament to our commitment to innovation and our desire to explore new territories in footwear.”
Meanwhile, the Floafers CMO, David Giordano, explained that teaming up with HARDY marks a vital step for the company to expand their reach to a broader audience. Giordano added, “Joining forces with HARDY allows us to blend the worlds of country, rock and innovative footwear, offering our customers a unique capsule that’s as daring as it is refined. It’s a pivotal step in our journey to reposition Floafers and expand our reach”
“The first time I saw a pair of Floafers was on a golf course, and I immediately fell in love with them. I think it’s a really cool shoe that the whole world needs to know about. I’m happy to be a part of something that I truly am passionate about, and I’m excited to see what unfolds in Floafers’ future,” HARDY shared.
HARDY’s First Collaboration With Floafers Was Inspired By the mockingbird & THE CROW
HARDY first announced the exciting news of his capsule of shoes with fans via a video on Instagram, where he showed off the first design of his signature Floafers shoe collection.
“I am excited to announce finally that I have collaborated with a shoe company called Floafers,” HARDY began. “You’ve probably been seeing me wear it online. I love it, it’s an awesome summer shoe. It’s basically a loafer, but I have been wearing it at shows and I fell in love with it a couple of years ago. A buddy of mine was wearing them playing golf, and I was like ‘what the hell are those?’ and he told me that they were Floafers and I have been a fan ever since.”
He then went on to detail that he plans to have several collaborative releases with Floafers in the future.
“Going forward, I wanted to let you guys know that I am going to release my own versions or collaborations with them. A couple of different styles every year and I have the first one and this is the Mockingbird & The Crow Loafers,” he stated before showcasing the brand new Floafers design, which are themed after his half-country/half-rock album, the mockingbird & THE CROW.
Designed for the adventurous at heart and those who seek a blend of comfort and style, the HARDY x Floafers capsule will feature designs inspired by HARDY’s charismatic persona and the effortless cool of Floafers’ shoes. The collection promises to be a hit among fans of both the artist and the brand, offering something truly special in the footwear market.
How To Buy HARDY’s Floafers?
HARDY’s exclusive collaboration with Floafers is available now. Fans wanting to purchase a pair of HARDY’s Floafers can do so by visiting Floafers.com/HARDY. The exclusive collection can also be purchased at Zappos.com.
