Ella Langley is teaming up with NOYZ, known for turning lived experience into scent, for a first-of-its-kind collaboration launching Be Her Eau de Parfum, a lyric-inspired fragrance. On Thursday (April 23), the 26-year-old country superstar and “Be Her” singer revealed that she partnered with NOYZ to release her first-ever perfume.
“My first fragrance ❤️ It’s finally here!! It’s been such a fun journey developing Be Her with @noyz_official from the scent, the story, to the creative,” Langley shared. “Partnering with NOYZ to develop a custom fragrance feels like an extension of the same storytelling I chase in my music – layered, authentic and intentional. Every fragrance note has a purpose, originates from a memory, and the entire process translates something intangible into a fragrance that people can carry with them.”
NOYZ founder Shaun Neff added, “The timing of this partnership could not be more perfect, Ella is breaking charts and is the hottest new name in music, and NOYZ has experienced a meteoric rise itself in 2026. I am hyped on how Ella created this scent to embody her song Be Her and how this collaboration has magically come together.”
Langley characterized her signature “Be Her” scent as “a beautiful mix of violet, peony, cashmere woods, and salted amber.” NOYZ detailed the universally wearable and gender-neutral scent as a blend that opens with “violet, peony, and bergamot, bright and self-assured, before settling into a deeper, more intriguing tobacco accord, and melting into a soft, lingering base of cashmere woods and salted amber.”
Ahead of celebrating a pair of chart-topping hits at BMI, including “Weren’t For The Wind” and “Choosin’ Texas,” Langley opened up about how the perfume collaboration is a dream come true for her.
“I have always wanted to do a perfume. Like I said, I’ve been daydreaming about this forever, so it’s like, of course one day I’ll have a perfume,” Langley shared. “It’s always been something for me that back in the day when didn’t have a lot of money and I’d go into the store and buy a little travel thing, that would just make my day better.”
She then recalled being inspired to create her own signature scent by a girl she went to school with that always smelled good when she walked by in the hallways. “There was this girl I’ll never forget, I was in seventh grade, she was a senior and she’d walk around and she smelled amazing. And every time she smelled exactly the same,” Langley explained of what sparked her idea. “And then I was like, I have to have a signature scent.”
Langley worked alongside renowned Robertet perfumer Jérôme Epinette to craft her own scent and bring her vision to life.
“I’ve been wearing the same kind of perfume for the past few years. So when NOYZ came to us about the perfume, I was like, absolutely. And that process was so cool. I got to be a little chemist in there. I had 10 different ones and I got to smell them all. And then some of them I liked, some of them I didn’t. And then tried them on all my family. I was walking out to my brothers like, ‘Try this. Does this smell good on your skin?’ I walked up to my co-writers and they’re like, ‘I took a shower and can still smell this perfume. It’s great.’ I was like, ‘That must be the good one.’ So it was cool. All my little kid dreams are coming true!”
Ella Langley x NOYZ’s Be Her Eau De Parfum will retail for $85 and will be available on NOYZ.com and nationwide exclusively at Ulta Beauty stores, beginning at 10 AM PST on Friday, April 24.
