Fans who tune into the big game on Sunday will see a couple familiar faces during the commercial breaks as Dolly Parton and Miley Cyrus have teamed up to star in a T-Mobile ad dubbed “Do It For The Phones.”
The news was revealed on Twitter late Wednesday (Feb. 9) afternoon.
We're grateful for the support of @DollyParton and @MileyCyrus as we bring attention to this crucial matter. Find out more as we #DoItForThePhones pic.twitter.com/vJ22So2aaY
— T-Mobile (@TMobile) February 9, 2022
While fans will have to wait until Super Bowl Sunday to see the entire commercial, a teaser featuring Parton and Cyrus was just released.
Sound tracked by Survivor’s “Eye Of The Tiger,” the clip opens with Parton chatting with Cyrus over a video call on their T-Mobile cell phones as the 76-year-old country music icon tells her goddaughter, “you got a voice Miley, use it.”
As the clip continues, Cyrus is seen sitting on a green couch surrounded by plaques and awards in what looks like a studio. It appears the singer is attempting to write a song and can’t seem to find the words before she stops and asks “what would Dolly do?”
She then jots down some notes on paper and the teaser clip concludes, telling fans to tune on Super Bowl Sunday to see the rest of the commercial.
The commercial, which is T-Mobile’s ninth Super Bowl commercial, marks the first godmother-goddaughter ad in Super Bowl history.
Watch the just-released teaser of the commercial below.
Cyrus recently gushed over the “9 to 5″ singer’s incredible vocal talents and praised Parton as the “definition of a humanitarian” in an emotion-filled message that Cyrus penned in honor of the country icon being named one of TIME’s 100 Most Influential People Of 2021.
“Have you ever met anyone who doesn’t love Dolly Parton? I never have,” Cyrus wrote at the time. “Dolly is not only my idol because of her incomparable career—she’s also my role model because of her steadfast morals and values. At her core, she is the definition of a humanitarian. She’s also the world’s most impeccably purposeful walking contradiction, having developed her iconic look after being inspired by the town tramp. Now she’s known as a saintly, even godlike, figure.
The “Plastic Hearts” singer continued, “There’s a theory that you shouldn’t meet your heroes, but I wish everyone had the chance to meet Dolly Parton, because she’s even better than your sparkliest dreams. She may be my fairy godmother, but I think she’s that to everyone else too. I am happy to share her with the world.”
Read Cyrus’ full message for Parton HERE.
In 2021, the T-Mobile Super Bowl ad famously featured Gwen Stefani, Blake Shelton and Adam Levine.
The Los Angeles Rams will face off against the Cincinnati Bengals at Super Bowl LVI, airing Sunday, February 13 at 6:30 pm ET, 5:30 CT, 4:30 MT, and 3:30 PT. The game will air live on NBC.
