Elevation Beaver Creek, produced by Forefront Networks, took place from Sunday, October 1 to Tuesday, October 3 at Beaver Creek Resort in Beaver Creek, Colorado, one of the most renowned mountain cities in the United States.
The three-day event featured emerging artists and an invite-only guest list of music industry professionals and influential individuals, including music supervisors, radio programmers, label executives, and corporate partners from around the country, including Music Mayhem. Each guest in attendance was there with the goal to discover emerging artists and contribute to elevating the musicians’ careers to new heights through musical exploration.
At the event, Music Mayhem discovered six artists that fans everywhere should keep on their radar as they are destined to takeover country music in no time.
See below for the six artists we discovered at Elevation Beaver Creek.
Josh Ross
27-year-old Josh Ross is destined to quickly become country music’s next superstar, and his journey to stardom is already making waves throughout the industry.
Hailing from Waterdown, Hamilton, Canada, the 27-year-old singer/songwriter has already earned his first-ever No. 1 hit on Canadian Country radio with “Trouble.” He was also recently named the Breakthrough Artist of the Year at the 2023 Canadian Country Music Awards, where he delivered a remarkable performance of “Trouble.”
Furthermore, Ross’ single “Trouble” is currently climbing the charts at Country radio in the United States and is poised to become his first chart-topping hit in the U.S. as well.
With a unique blend of raw talent, a charming personality and an authentic country sound that’s flawlessly infused with rock ‘n roll, Josh Ross truly captivated, captured the hearts of the industry insiders and left a lasting impact that Elevation attendees won’t soon forget.
His brief showcase at Elevation Beaver Creek included performances of “Ain’t The One” as well as his breakout hit, “Trouble,” and an unreleased new song “Single Again,” which will surely become a massive hit one day.
As he continues to release new music and tour the country, Josh Ross is on the path to superstardom in country music. With his undeniable talent and a fast-growing fan base, there’s no doubt that he’ll be a name to watch in the industry for many years to come.
Ryan Larkins
Nashville singer/songwriter Ryan Larkins was one of the most talked-about artists at Elevation, garnering praise from dozens of music industry professionals, who gushed over his unique sound and impressive songwriting abilities. Comparisons to country superstar Brett Eldredge were also drawn, solidifying Ryan’s potential as one of the most promising newcomers in Music City.
During his set, he showcased his raw and powerful vocals with tracks like “King Of Country Music” and “Man That Holds The Beer,” leaving a lasting impression on the audience.
The singer/songwriter recently signed a major booking deal with Creative Artists Agency (CAA) and also scored a record deal with Jay DeMarcus’ Red Street Records, which is home to his first EP, aptly titled Meet Ryan Larkins.
Tigirlily Gold
With harmonies that are a force to be reckoned with and lyrics that seamlessly intertwine with infectious melodies, Tigirlily Gold is truly taking country music by storm and undeniably making a significant impact on the genre. Their performance at Elevation Beaver Creek further solidified them as the next award-winning duo to come from the country music genre.
Throughout their remarkable set, the duo of sisters (Krista and Kendra) allowed their powerful, pitch-perfect vocals to shine with performances of “Blonde,” a song inspired by Dolly Parton, and “Somebody Does,” which served as a tribute to their late uncle that evening.
The sibling duo also delivered performances of their current Top 40 and climbing hit, “Shoot Tequila,” which was met with dancing audience members, as well as an unreleased new song, titled “I Tried A Ring On,” a tune that is destined to become a radio hit upon its future release.
At the event, Tigirlily Gold gushed over the “amazing views” at Elevation and expressed gratitude for being included on the lineup.
“First of all, it’s a beautiful here. It feels like a vacation because it’s so beautiful here,” the pair said collectively. “And honestly, we’ve been traveling like crazy and it’s incredible to just get to see artist friends that we know and love and meet new people and see radio friends that we’ve met along the way. And it’s just a beautiful event for everyone to kind of come together again and hang out and drink wine margarita, play some new music for people.”
Anne Wilson
Anne Wilson is poised to take country radio by storm with her debut country single, “Rain In The Rearview,” which seamlessly combines the sounds of Christian and Country music.
Wilson is no stranger to success in music. In fact, she is already a Platinum-selling, GRAMMY-nominated artist in the Christian music genre, where she continues to make waves while preparing to showcase her powerhouse vocals in the Country music genre.
She recently dropped a three-pack collection, titled REBEL (The Beginning), which features her current Christian radio single “Strong” as well as “Rain In The Rearview,” her Country single that will impact Country radio on October 9.
“I am beyond excited to send this new music out into the world,” Wilson previously shared in a statement. “These three songs felt like the perfect way to begin the next chapter of my musical journey. And I’ve got a lot more songs I’ve been writing, so this truly feels like the beginning of something special.”
Shelby Darrall
California native Shelby Darrall is a gifted songwriter who has truly mastered the art of storytelling through her music, and this is vividly showcased with the release of her latest EP, Melt. With the release of her new six-track EP, she elevated her career to new heights working with a new producer, named Jake Mitchell, who truly helped Darrall hone in on her sound and artistry.
She had the opportunity to showcase her impressive new EP during her performance at Elevation Beaver Creek, a performance that allowed her to introduce herself to music industry professionals across the globe.
“I’m honored to be able to get to be in front of these people,” Darrall told us after her set, which featured songs from her latest EP such as “Three Words,” “Dancer,” as well as an unreleased new song called “Tequila Man.”
Jay Allen
Emerging country sensation Jay Allen is on the cusp of making a significant impact on country radio with his single, “No Present Like The Time.”
Known for his music and philanthropy, Allen recently took his career to the next level when he appeared on NBC’s The Voice and earned a spot on Team Gwen Stefani and he was later stolen during the battle rounds by Stefani’s husband Blake Shelton.
Since appearing on The Voice, Allen has taken his career to new heights with the release of several songs such as “Tattoo To Heaven,” his newest release, “Halfway House,” and the “Jello Shot. These songs were among the tunes that he was able to perform at a brunch to showcase his talents to music industry professionals, which he was grateful for the opportunity.
“It’s a big deal because it’s never been ‘I want to be famous.’ It’s ‘how can I use what I’ve been given to help others.’ I’ve been in the deep, dark hole, hoping someone would reach down and grab me and pull me out and I didn’t have that person, so now I feel like I have the opportunity to be that for others and if it’s having a song on country radio to do that, let’s go,” he told Music Mayhem following his performance at the event.
Elevation Beaver Creek
This event, which spanned three days and combined music, wine, and adventure, was inspired by the success of Live In The Vineyard and Live In The Vineyard Goes Country.
“Our carefully chosen artists will deliver authentic performances, while attendees immerse themselves in the beauty of Beaver Creek, making this a truly unique experience,” Bobbii Jacobs, a self-proclaimed “Curator of Dreams” and President of Forefront Entertainment, previously shared. “I couldn’t be more excited about the diverse lineup that will leave a lasting impression on all attendees.”
Surrounded by the breathtaking views of the Rocky Mountains and a vibrant fall foliage, the event featured prominent artists, including Florida Georgia Line’s Brian Kelley, Billy Currington, and Michael Franti, as headliners.
Elevation Beaver Creek also showcased a lineup of up-and-coming artists that included Coffey Anderson, George Birge, Jordana Bryant, Liddy Clark, Alex Hall, John Hollier, HunterGirl, Ryan Larkins, Stephanie Quayle, Jobi Riccio, Shelby Darrall, Josh Ross, Drew Baldridge, Dylan Schneider, Matt Stell, and more. These emerging artists delivered intimate acoustic performances, providing the exclusive audience with an opportunity to experience their artistry and discover each of their unique talents.
Furthermore, the event also featured signature cocktails from Suerte Tequila, exceptional wine selections from renowned wineries such as Cakebread Cellars, Robert Mondavi Winery, Trefethen Family Vineyard, Chappellet Winery, and Nickel & Nickel Single Vineyard Wines as well as delightful culinary offerings from Tagged Out Kitchen and more.
Additionally, attendees had the opportunity to participate in specially curated activities, all set amidst the stunning natural beauty of Beaver Creek.
For more information about Elevation Beaver Creek, visit their official website HERE.
