Alan Jackson Announces Newest Batch Of Silverbelly Whiskey, Inspired By His Iconic Hit “Chasin’ That Neon Rainbow”

Silverbelly Whiskey unveiled its newest batched named “Chasin’ That Neon Rainbow.” The name stems from Jackson’s iconic 1990 hit of the same name.


Maren Angus-Coombs


Posted on April 10, 2023

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Alan Jackson; Photo Courtesy of David McClister

Silverbelly Whiskey, the premier spirit distilled exclusively for and hand-selected by Country Music Hall of Fame member Alan Jackson, unveiled its newest batched named “Chasin’ That Neon Rainbow.”

The name stems from Jackson’s iconic 1990 hit by the same name that peaked on the Billboard Hot Country Songs chart at No. 2. It was third single off his debut album, Here In The Real World.

New Batch Of Silverbelly Whiskey

Drawing its name from the color of Jackson’s signature Stetson hat, Silverbelly Whiskey is distilled in partnership with Silver Screen Bottling Co. and DSP-KY-10. It is distilled at Green River Distilling in Owensboro, Kentucky.

The first two batches, “Here In The Real World,” and “Wanted,” were successful releases and it is only fitting for “Rainbow” to be the next in line. The releases are in chronological order of the artist’s chart-topping songs.

Details on Silverbelly Whiskey describe the spirit’s aroma as brown sugar, sweet apple, cherry and honey. The taste is, “Sweet, smooth, and spicy; bright fall fruits with a light, silky texture on the mid-palate; soft cartelized oak tones are met with a savory wood spice on the finish.”

The whiskey is available for preorder here. Until April 21, use the code “NEON” at checkout to get 10 percent off. Shipping will begin in April.

Will Alan Jackson Tour Again? Is He Or Releasing New Music?

Jackson announced in September of 2021 that he suffers from a condition called Charcot-Marie-Tooth disease. He was diagnosed in 2011 and the disease affects the peripheral nervous system causing balance issues. It isn’t life-threatening but it has affected his ability to perform on stage. 

He made the decision in March 2022 that his “Last Call” tour could be his last. During that tour he began sitting on a stool and was forced to postpone dates on occasion.

“I may not have toured much, but like I said, the creative part jumps out every now and then,” he said on his daughter’s podcast called “In Joy Life with Mattie Jackson.” “I’m always scribbling down ideas and thinking about melodies, and I feel like there’ll be some more music to come. When you make an album, or especially when you write a lot of the songs, that’s creating something. It’s a challenge, so it keeps you interested a little more. If I didn’t write, I think I would’ve gotten bored just singing a long time ago.”

Alan Jackson; Photo by Getty Images for CMT
Alan Jackson; Photo by Getty Images for CMT

However, Jackson has no intention of quitting songwriting. Jackson has written most of his own catalog and that has been more fulfilling than anything else in his career according to the podcast episode. Even a song like “Chattahoochee” which may seem simple and funny, resonates with fans to this day.

“It was a fun, uptempo thing about coming to age, and I thought, ‘Well yeah, that’s a fun song, and I like it, and people in Georgia are going to like it, but nobody else in the world is gonna know what it is or care about it.’ But then I learned right quick that everybody has a Chattahoochee. It may be called something else, or may not be a river at all, but it just was the story, was something people could relate to in their life for wherever they were from. So, you just never know.”

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