Multi-platinum selling, Grammy and Golden Globe nominated recording artist Wiz Khalifa is throwing his weight into the esports industry and joining forces with the Pittsburgh Knights as a strategic partner, bringing expertise in creative direction, marketing, live events and entertainment. With Pittsburgh being Wiz’s hometown, working with the Knights was a natural fit. The Knights have been on an upward trajectory since partnering with six-time Super Bowl Champions the Pittsburgh Steelers in 2018. With both of these prominent Pittsburgh connections, the Knights will continue to build into a globally recognized gaming powerhouse.
“It is awesome to partner with the Knights, alongside the Pittsburgh Steelers, on this exciting, endeavor,” says Wiz Khalifa. “The Knights are pushing the boundaries in the e-sports space with an experienced team. Being based in Pittsburgh, my hometown, a city known for bringing home championships, I am pumped to be a part of this moment in history kicking off another winning team for the city.”
“Wiz is definitely a visionary,” says Knights president James O’Connor. “He’s always ahead of the curve; he’s creative and savvy and we admire him and his team for their work ethic. We’re really happy to welcome him into the Knights’ family.”
The Pittsburgh Knights are a global esports organization headquartered in the Steel City and are on one of the fastest growing teams in the space. Esports (i.e. competitive video gaming) has become massively popular over the past few years with over 450 million fans worldwide; the industry is expected to generate $1.1 billion dollars this year alone.