After mounting the biggest comeback of the decade last year, GRAMMY® Award-nominated trio Jonas Brothers release their first new single of 2020, “What A Man Gotta Do,” today. Get it HERE via Republic Records.
“What A Man Gotta Do” charges forward on upbeat acoustic guitar and a percussive groove. This high-energy bounce culminates on the hook where they coyly ask, “What a man gotta do to be totally locked up by you?” Continuing a tradition of event-level visuals, the group also reveals a blockbuster music video co-starring their significant others: Priyanka Chopra Jones, Sophie Turner, and Danielle Jonas. Directed by Joseph Kahn, the band and the ladies put their own smart, satirical, spirited and sexy twist on classic films such as Risky Business, Grease, and Say Anything.
Watch it below:
The broadcast premiere for the video will air on MTV Live, mtvU and the Times Square Viacom billboard at 6AM EST today.
Jonas Brothers will pull out all the stops next Sunday January 26 when they perform “What A Man Gotta Do” live for the very first time at the 62nd Annual GRAMMY Awards® in Los Angeles. Plus, they vie for the “Best Pop Duo/Group Performance” statue at the ceremony.
Be sure to tune in to the broadcast on CBS.
The song arrives hot on the heels of the band’s blockbuster comeback album, Happiness Begins. Not only did it bow at #1 on the Billboard Top 200, go platinum, and set the stage for the sold out Happiness Begins Tour across arenas everywhere, but it also yielded the Hot 100 #1 smash “Sucker,” which proved definitive for 2019. Most importantly, it set the stage for the biggest, boldest, and brightest era of Jonas Brothers yet.
Be on the lookout for more surprises and big news very soon.
The preeminent male group of this century, Jonas Brothers opened the floodgates for a new era of titans in pop music. Following a six-year hiatus, Jonas Brothers took 2019 by storm with the surprise release of their critically acclaimed and widely successful single “Sucker.” The double-platinum single debuted at #1 on Billboard’s Hot 100, becoming the first #1 for the band and the first #1 debut from a group this century. The song emerged as a cultural phenomenon, ranking #1 on Billboard’s critic’s picks list of the “50 Best Songs of 2019,” and standing out as the top song on U.S. Radio in 2019, according to Nielsen Music/MRC Data.
Making history once more, the band delivered their third #1 album debut with the release of their platinum-selling album Happiness Begins. The band continued to soar with their sold-out “Happiness Begins Tour,” with over 1 million tickets sold. The tour received unanimous praise with Billboard writing, “The ‘
The band closed out a banner year with the release of “Only Human,” another Top 5 hit on both Top 40 and Hot AC radio airplay charts. What’s more, they garnered a bevy of awards, including a 2019 MTV Video Music Award for “Best Pop Video” and two 2019 Teen Choice Awards for “Artist Of The Decade” and “Choice Summer Group.” Plus, they were nominated in top categories at the American Music Awards, including “Favorite Duo or Group Pop/Rock” and “Favorite Song Pop/Rock.” Most recently, they notched their second GRAMMY® nomination for “Best Pop Duo/Group Performance.”