Unfortunately you probably didn’t get to see it, that is unless you live in the state of Texas, as the commercial presumably only aired in the Lone Star State as that’s where the grocery chain is located.
During the 60-second advertisement clip, The King Of Country Music appeared as part of a space themed grocery store commercial called: “Mission Critical.”
The video opens “somewhere in Texas” at an undisclosed space center, dubbed Space Tex, for “the latest launch in the era of private space travel.”
As the clip continues, GHTV 10 News’ anchor Lena Delgado appears, sharing that “all appears to be on track” for the latest launch to space.
“Hold the launch, we’re missing supplies,” Strait, also known as Lone Star One in the clip, is heard saying over the intercom in the command center, prompting the director to ask “what supplies Lone Star One? It’s a fifteen-minute flight.”
Strait’s partner on the flight shared that the supplies are “mission critical,” as the command center then reported a “vehicle approaching the launch pad” with groceries from H-E-B.
“Right on time,” Strait told the H-E-B delivery driver, who was delivery a red bag of groceries, as the Space Tex spacecraft doors opened showing the “Check Yes Or No” singer and his two colleagues.
“Thanks partner,” the country icon told the H-E-B delivery guy, before tell his colleagues, “we can’t orbit on an empty stomach.”
“The taste Texans crave, no matter where they go,” the clip said as the spacecraft launched.
After showing the grocery store’s logo, Strait reappeared, this time with an acoustic guitar and headset microphone, asking his co-workers, “any requests?”
Watch the clip featuring the country superstar below.
H-E-B is a supermarket chain based in San Antonio, Texas, with over 340 stores throughout the U.S. state of Texas, as well as Northeast Mexico. The same company also operates Central Marker, which is an upscale organic and fine foods’ retailer.
Throughout the commercial breaks of Super Bowl LVI, lots of musicians appeared within the ad spots.
Miley Cyrus, Lizzo, Charlie Puth, Kenny G, Megan Thee Stallion, and many more also starred in commercials for brands such as Google, Cheetos, Taco Bell, Squarespace, and Busch Light, among many others.
Super Bowl LVI festivities began with Mickey Guyton performing the National Anthem, just minutes before kick off, which took place at 6:30 p.m. EST on NBC.
The 2022 Super Bowl Pepsi halftime show featured legendary hip-hop artists Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar and surprise guest 50 Cent. Fans can watch the full halftime show HERE.
Hosted at SoFi Stadium in Inglewood, California, Super Bowl LVI featured the Los Angeles Rams facing off against the Cincinnati Bengals.