Chegg, Inc. (NYSE: CHGG), the leading student-first interconnected learning platform, today announced the launch of its 9th annual Chegg Music 101 campaign. Previously featuring artists such as Ed Sheeran, Shawn Mendes, Steve Aoki, Liam Payne and others, #CheggMusic101 is back with punk rock singer and songwriter YUNGBLUD, whose music focuses on the realities, thoughts, and attitudes of students, who he calls the ‘Underrated Youth.’
Starting today, students in high schools and colleges across the US can vote online for a chance to bring YUNGBLUD to perform at their school, as well as receive the $10,000 David B. Goldberg Music Grant for their music department. To date, $130,000 has been given to music education through the program. While on campus, YUNGBLUD will also host an exclusive Q&A for the students, giving them insight into the music industry, his career, and his passion to see students change the world.
“We created Chegg Music 101 to blend music and education into a unique, experiential event, that gives artists a new way to interact with their fans, and gives students a once-in-a-lifetime opportunity to learn from some of the most talented creators in the world,” said Heather Hatlo Porter, Chief Communications Officer at Chegg and founder of the Chegg Music 101 program. “As a student-focused business, we’ve learned a lot over the last 7 years about the issues modern students face, which we highlight in our annual State of the Student Report. Through his music, YUNGBLUD gives a voice to many of these issues that young people around the world are experiencing, and we are thrilled to partner with an artist who cares deeply for his generation and wants to create positive change in the world through art.”
“I write music to paint a pretty honest picture of what young people are genuinely concerned about today – from mental health and sexual harassment to gun violence. These are issues that Chegg knows all too well,” said YUNGBLUD. “Given this shared concern and Chegg’s passion to positively impact students, I was keen to participate and I’m looking forward to performing at the winning school!”
Last month, Chegg released its second annual State of the Student Report – a comprehensive study designed to shed light on the issues of modern college students. Topics in YUNGBLUD’S music rose to the top of the list of concerns students are facing. A full copy of the report can be read here.
To vote for a chance to bring YUNGBLUD to your school, visit www.chegg.com/music101.
