With over 11 million albums sold and a new album on the horizon, Country music icon Trace Adkins releases new song “Better Off,” accompanied by a music video premiering today, Friday, March 20, on Viacom/CBS Times Square billboards, CMT, CMT Music and CMT.com. The video is set to air in Times Square at 1 p.m. and 6 p.m. ET and on CMT during the 6 a.m. and 8 a.m. ET hours.
“I wanted to do a performance style video where I could use my band, so we started there,” Adkins shared with CMT. “[Director] Mike Stryker suggested using the dancers to add some elegance. The fact that the dancers also happen to be a couple added authenticity to their scenes.”
“Better Off,” produced by Bart Butler, serves as the first release on Adkins’ new label Verge Records and was written by Hillary Lindsey, Corey Crowder and Liz Rose. Listen to the new song HERE.
For more information and additional announcements, visit TraceAdkins.com or follow on Twitter, Facebook and Instagram @TraceAdkins.