The Weeknd Cuts Ties with H&M Over ‘Deeply Offensive’ Photo

The Weeknd (Abel Tesfaye) will no longer be working with clothing company H&M, after a hooded sweatshirt was released that said “Coolest Monkey In The Jungle” which “deeply offended” him. He announced his departure from the clothing brand ambassadorship via…

By

Andrew Wendowski

Andrew Wendowski is the Founder and CEO of Music Mayhem. As a 29-year-old entrepreneur, he oversees content as the Editor-In-Chief for the independent brand. Wendowski, who splits time between Philadelphia, Penn., and Nashville, Tenn., has an extensive background in multimedia. Before launching Music Mayhem in 2014, he worked as a highly sought-after photojournalist and tour photographer, collaborating with such labels as Interscope Records and Republic Records. He has captured photos of some of the biggest names, including Taylor Swift, Metallica, Harry Styles, P!NK, Morgan Wallen, Carrie Underwood, The Rolling Stones, Madonna, Shania Twain, and hundreds more. Wendowski’s photos and freelance work have appeared nationwide and can be seen everywhere from ad campaigns to various publications, including Billboard and Rolling Stone. When Wendowski isn’t running Music Mayhem, he enjoys spending time at concerts, traveling, and capturing photos.

Editorial Policy

|

Posted on January 8, 2018

Share on:

Photo: Andrew Wendowski/Music Mayhem Magazine

The Weeknd (Abel Tesfaye) will no longer be working with clothing company H&M, after a hooded sweatshirt was released that said “Coolest Monkey In The Jungle” which “deeply offended” him. He announced his departure from the clothing brand ambassadorship via Twitter saying “woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with H&M  anymore…” with a photo of a young African American boy wearing the aforementioned hooded sweatshirt which can be seen in the below photo.

The Weeknd began his association or ambassadorship with H&M in 2017, when he began modeling in ad campaigns and collaborating on pieces for his XO brand.

H&M quickly addressed the controversy in a public statement saying, “We sincerely apologize for offending people with this image,” the company tells USA Today of the ad, Continuing to say, “The image has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”

The company then reiterated their public apology in another statement that was issued to Pitchfork, stating, “We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”

See The Weeknd’s tweet regarding this as well as the photo below:

Share on:

Tagged with:

Written by

Andrew Wendowski is the Founder and CEO of Music Mayhem. As a 29-year-old entrepreneur, he oversees content as the Editor-In-Chief for the independent brand. Wendowski, who splits time between Philadelphia, Penn., and Nashville, Tenn., has an extensive background in multimedia. Before launching Music Mayhem in 2014, he worked as a highly sought-after photojournalist and tour photographer, collaborating with such labels as Interscope Records and Republic Records. He has captured photos of some of the biggest names, including Taylor Swift, Metallica, Harry Styles, P!NK, Morgan Wallen, Carrie Underwood, The Rolling Stones, Madonna, Shania Twain, and hundreds more. Wendowski’s photos and freelance work have appeared nationwide and can be seen everywhere from ad campaigns to various publications, including Billboard and Rolling Stone. When Wendowski isn’t running Music Mayhem, he enjoys spending time at concerts, traveling, and capturing photos.

See more posts from Andrew Wendowski