Taylor Swift’s album Folklore has now become the top-selling record of 2020 worldwide along with achieving the longest consecutive run at No. 1 since 2016 with six straight weeks at No. 1 on the Billboard 200 chart.
This success has translated worldwide as the record clinches #1 on three continents. Across the pond, folklore notably became “the only album in the UK to spend three consecutive weeks at #1 in 2020,” and Taylor emerged as “
folklore is nearing 3 million worldwide album equivalents and 2 billion streams in a little over a month. Upon release, it reached #1 on iTunes in 90 countries. These latest achievements follow a series of records set by folklore. During release week, it shattered the global record for first-day album streams on Spotify by a female artist with 80.6 million streams and delivered the most-streamed pop album on Apple Music in 24 hours with 35.47M streams. Additionally, folklore set the U.S. and Worldwide Amazon Music Indie/Alternative Streaming Record. It raised the bar with the biggest first week album streams by a female artist in the UK in 2020 and biggest first week album streams of Taylor Swift’s career in the UK.
The lead single from the album, “cardigan,” debuted #1 on Billboard’s Hot 100 and the Global Spotify chart, claiming the most daily Spotify streams in 2020. It also soared to #1 on iTunes song chart and was the most added song at Top 40 and Hot AC radio airplay charts nationwide. The song was also added straight to the A list on BBC Radio 1 in the UK.
Taylor Swift is the only artist to have seven albums each sell at least 500,000 copies in a single week (Fearless, Speak Now, RED, 1989, reputation, Lo
folklore is the ten-time GRAMMY® Award-winning, record-breaking superstar’s eighth album.