Glu Mobile, a leading global developer and publisher of free-to-play mobile games, today announced the first details about the upcoming launch of The Swift Life, a new digital entertainment project in partnership with multiple Grammy Award-winning artist, Taylor Swift, to be released as a beta in limited territories soon. Glu Mobile is best known for celebrity mobile games/apps like Katy Perry Pop, Britney Spears: American Dream, Nicki Minaj: The Empire, and Kim Kardashian: Hollywood.
The Swift Life provides a creative, inclusive and community-driven place for users to better connect with each other… and Taylor!
“We’ve worked closely with Taylor and her team to bring her creative vision to life,” said Nick Earl, Glu’s President & CEO. “The result is a deeply social environment where Taylor and her fans are able to better connect with one another while expressing themselves in an interactive community. We look forward to its worldwide launch later this year.”
‘The Swift Life’ is set to launch in beta sometime in late 2017.