Multiplatinum, record-breaking rock band Shinedown has announced the release of their sixth studio album ATTENTION ATTENTION out May 4th on Atlantic Records. Lead single “DEVIL” is out now along with the accompanying video below. Directed by Bill Yukich (Beyonce, Marilyn Manson, Wiz Khalifa), the visual for “DEVIL” is a dramatic and visceral introduction to ATTENTION ATTENTION. Check out frontman Brent Smith’s interview about the album with Billboard.
“At the beginning of the record, you can feel this intensity and these bold statements that are being made,” Smith Tells Billboard. “But as the record progresses, you hear the individual and the record start to shift, and they start to get their confidence back, and they start to understand what’s going on, because they’re having to face emotions that they’ve never really faced before. We call it digging in the dirt mentally. This person has to flush it out. In order to be able to get out of this room and out of this chair and go back into the world, they have to train themselves mentally. They have to accept the fact that it’s not always going to be great. It’s not always going to be exactly the way you want it. A lot of this record is about me, and a lot of this record is about the things in my life that I’ve been afraid to face in one way or another. But it’s also about Eric and what he faces. And that was a very bold understanding that me and him had during the making of this record, that nothing was off limits. This record is also about Zach, and this record is also about Barry, you know? We had to come from a very real place.”
ATTENTION ATTENTIONis available for pre-order now at all DSPs and each pre-order will include an instant download of “DEVIL,” Click HERE for preorders. Deluxe album bundles are available at the official Shinedown web store HERE, including the limited transparent yellow colored double vinyl, a 3′ x 5′ flag and exclusive “ATTENTION” and “DEVIL” t-shirts. The first 500 Ultimate Vinyl and first 500 Ultimate CD bundle purchasers will receive a signed copy of the album.
The 14-track album, Shinedown‘s most raw and personal to date, is a mental, emotional and physical journey that follows an individual from life’s lowest lows to the highest highs as anxieties dissipate and demons disappear. The ominous album opener and lead single “DEVIL” is a rush of unpredictable rhythms and roaring guitars that sets the stage for what’s to come. The story that unfolds as the album progresses is a powerful and enduring statement about the resolve of the human spirit, our will to overcome struggles, and the importance of respecting and leaning on one another. On “KILL YOUR CONSCIENCE,” a percussive march and a snarling refrain are instigated by the pitfalls of social media. Elsewhere, “GET UP” is an encouraging lyrical ode set to lush piano chords that speaks to struggles with depression. The energized distortion of “THE HUMAN RADIO” is a rousing call to action to keep fighting together for survival and truth. Album closer “BRILLIANT” packs a punch as fears finally evaporate and strength returns. Given the deeply personal nature of the record, Shinedown went in-house for production for the time ever, enlisting bassist Eric Bass to produce and mix the album in its entirety. ATTENTION ATTENTION ushers in Shinedown‘s biggest and boldest chapter yet, as they once again uproot convention and deliver a cinematic and poignant body of work.
Shinedown will be hitting the road for a world tour beginning March 23rd in Deadwood, SD. HEREfor tickets; full routing below. The band also recently announced select co-headlining tour dates with Godsmack on sale now as part of Live Nation’s TICKET TO ROCK, which offers exclusive 3 or 4-show ticket bundles beginning at $59 to some of the hottest rock tours this summer. Lawn and reserved ticket bundles are available to purchase at LiveNation.com in limited quantities while supplies last. For full package listings and additional information, click HERE.