The country superstar brought the single to life with a romantic storyline, alongside clips of him and his full band performing the tune. The Brianna Fish-directed video portrays the tender moments in a couple’s relationship, that McCreery sings about in the track.
“‘You Time’ is a fun, romantic, upbeat song,” McCreery tells CMT. “The video captures all of that, moving back and forth between my performance and the scenes with the couple who are starting their life together.”
“There are some moments [in the video] that really make me smile,” the singer continued. “I don’t want to give anything away, but the final scenes are based on what inspired me to write ‘You Time’ in the first place. … We all need ‘You Time’ with our significant other — for fun, romance, a recharge and more. It’s important we make time for that to happen often.”
Watch the “You Time” music video below.
Inspired by his wife Gabi, the track finds McCreery singing about the time that he wants to spend with his wife that they don’t often get as they are both caught up in their careers. Gabi is a busy pediatric nurse and McCreery is busy with his music career.
“It was really a time where she was super, super busy at work,” McCreery previously told Everything Nash. “I was just on the road constantly. I’d come home from the road and she’d be going out to work, and we’d just be passing each other, all the time. So, it was at a moment where I was really craving some you time. Like, we can see our friends later. We’ll see the family later, but right now just needs to be you time.”