NHK and Sony Imaging Products & Solutions Inc. World Premiere of Sting & Shaggy’s Live 8K Concert as an official event of SXSW 2019

NHK, Japanese public broadcaster, in partnership with Sony Imaging Products & Solutions Inc. will return again for the second consecutive year presenting  its 8K Theater (Grimes Studio – 500 E 5th St. Austin, TX. 78701) at SXSW 2019, Austin, Texas. From March 11 – 13, 2019, NHK will…

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Andrew Wendowski

Andrew Wendowski is the Founder and CEO of Music Mayhem. As a 29-year-old entrepreneur, he oversees content as the Editor-In-Chief for the independent brand. Wendowski, who splits time between Philadelphia, Penn., and Nashville, Tenn., has an extensive background in multimedia. Before launching Music Mayhem in 2014, he worked as a highly sought-after photojournalist and tour photographer, collaborating with such labels as Interscope Records and Republic Records. He has captured photos of some of the biggest names, including Taylor Swift, Metallica, Harry Styles, P!NK, Morgan Wallen, Carrie Underwood, The Rolling Stones, Madonna, Shania Twain, and hundreds more. Wendowski’s photos and freelance work have appeared nationwide and can be seen everywhere from ad campaigns to various publications, including Billboard and Rolling Stone. When Wendowski isn’t running Music Mayhem, he enjoys spending time at concerts, traveling, and capturing photos.

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Posted on February 28, 2019

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NHK, Japanese public broadcaster, in partnership with Sony Imaging Products & Solutions Inc. will return again for the second consecutive year presenting  its 8K Theater (Grimes Studio – 500 E 5th St. Austin, TX. 78701) at SXSW 2019Austin, Texas.

From March 11 – 13, 2019, NHK will showcase the world premiere of the 8K live concert footage captured along Sting and Shaggy’s critically-acclaimed 2018 world tour, 44/876, featuring songs off their GRAMMY Award-winning album of the same name, as well as their collective greatest hits. This will be accompanied by other 8K contents from Japanese musicians: Sakanaction, Japan’s top rock band; and Superfly, a celebrated solo female artist. The SXSW installation will bring the world’s highest quality in experiencing images and sound through its 8K x 22.2 multi-channel sound.

The 8K Theater will be installed in Austin during SXSW at Grimes Studio (500 E 5th St. Austin, TX. 78701) and feature a giant 440-inch LED screen (31.8ft wide by 17.7ft tall) that incorporates Sony’s Crystal LED Display System, a visual system that utilizes ultrafine LEDs, measuring about the thickness of a human hair (0.003 mm²). The 8K Theater will provide an experience unlike any other TV broadcast through 8K visuals, images with 16-times more pixels than current HD technology, and a truly immersive 22.2 multi-channel sound system. This brings the powerful 8K experience on a screen 4-times larger than the one used in the 2018 SXSW installation. The 8K Theater will provide super high-fidelity visuals on a 440-inch screen with 3D sound from a 24-speaker system.

NHK’s footage will be delivered by the Sony’s Crystal LED Display System. This goes beyond conventional display technologies by delivering over a million-to-one contrast, precise color reproduction, a 99 percent black surface area using 0.003 mm² ultrafine LED, and a 180-degree viewing angle. The technology is currently used in professional applications including broadcast studios and corporate showrooms around the world. Its modular nature enables the Crystal LED display to accommodate any size or aspect ratio for immersive viewing experiences at the show.

https://pro.sony/ue_US/technology/crystal-led

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Andrew Wendowski is the Founder and CEO of Music Mayhem. As a 29-year-old entrepreneur, he oversees content as the Editor-In-Chief for the independent brand. Wendowski, who splits time between Philadelphia, Penn., and Nashville, Tenn., has an extensive background in multimedia. Before launching Music Mayhem in 2014, he worked as a highly sought-after photojournalist and tour photographer, collaborating with such labels as Interscope Records and Republic Records. He has captured photos of some of the biggest names, including Taylor Swift, Metallica, Harry Styles, P!NK, Morgan Wallen, Carrie Underwood, The Rolling Stones, Madonna, Shania Twain, and hundreds more. Wendowski’s photos and freelance work have appeared nationwide and can be seen everywhere from ad campaigns to various publications, including Billboard and Rolling Stone. When Wendowski isn’t running Music Mayhem, he enjoys spending time at concerts, traveling, and capturing photos.

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