Lord Sonny the Unifier Release Music Video for “(All My Friends Live) Underground”

Lord Sonny the Unifier is a Brooklyn based psychedelic punk rock band who has returned with the first new music since his debut full-length album, FINAL NOTICE!, in 2019. With their fresh new sound, the first of four singles to-be-released on his upcoming All New Information EP is “(All My Friends Live) Underground.” This gritty melodic anthem tells a chilling story with lyrics like, “They’re going deeper / They found a trap door in the basement / They found the truth ha / Down the stairs with their pens and their papers.” With an opening like that, we had to find out more!

For Lord Sonny the Unifier, the track is about iconoclasts and outsiders who find their group of freaks, or a Tribe in the shadows and underbelly, outside the conventions of society. And that makes so much sense after reading the intro, along with the rest of the lyrics!

“It’s a calling to join us and leave behind what society has embraced as the norms and the acceptable, the well trod path above, says the vocalist of Lord Sonny the Unifier. “Leave the trivialities being thrust upon us since birth and join our Tribe and rediscover there the truths that will enrich you and not those who suck your energy in order to enrich themselves.”

There was a lot of hard work that went into making this new record, because after the loss of the vocalist’s recording studio in a fire back in 2015, everything he had purchased to pursue the dream of recording was gone. He had no money to promote his work. So it is with great pleasure that Lord Sonny the Unifier’s EP, All New Information, exists today. Hard work truly does pay off.

You can find “(All My Friends Live) Underground” on Lord Sonny the Unifier’s EP, All New Information, available November 13, 2020.

Watch the music video for “(All My Friends Live) Underground” below:

Connect with Lord Sonny the Unifier:

Website // Facebook // Instagram // Twitter // YouTube // Spotify // Bandcamp // SoundCloud

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