Billboard is proud to announce today that multi-talented entertainer and digital superstar Lele Pons will take the stage as a panelist at this year’s Billboard Latin Music Week. The Venezuelan-Italian-American artist will headline the “From YouTube Star to Music Star” panel on Tuesday April 23 along with content creator and musician Rudy Mancuso. Pons and Mancuso join previously announced 2019 panelists Wisin & Yandel and Anuel AA, with additional headliners and panelists to be announced in the coming weeks for the leading Latin music industry event held at The Venetian in Las Vegas April 22-25.
After rising to prominence with her YouTube content, Lele Pons launched her music career last year with Universal Music Group’s 10:22 pm label. Her debut single “Celoso” arrived as the Hot Shot Debut on Billboard’s Latin Digital Sales Songs, Latin Streaming Songs, and Hot Latin Songs charts. With over 200 Million views, 400M total global streams, the song has reached Diamond certification in Mexico and 3x Platinum in the United States and Spain.
“Lele is living proof that in today’s world, a music career can successfully launch from the digital world. Add to that her undeniable talent and the fact that she’s one of the biggest influencers in the world, and you have an artist with huge possibilities. We are thrilled to have her,” said Leila Cobo, Billboard’s Vice President and Latin Industry Lead.
Returning for its 29th year, Latin Music Week features Q&A sessions and panels, including its signature “Star Q&As” as well as panels focusing on streaming, videos, both mainstream and Latin collaborations and more. Latin Music Week 2019 will include the return of the standout Women’s Panel, which became a catalyst for change in the Latin industry in 2018, as well as a panels on streaming, new business models and BMI’s fabled “How I Wrote That Song” panel.
Registration to the conference will give attendees access to three days of panels, one-on-one sessions and showcases, plus tickets to the Billboard Latin Music Awards, which will air live on Telemundo on April 25. Special loyalty and early bird rates are available.
To register for the conference and awards, visit BillboardLatinMusicWeek.com.