This announcement is just the beginning. Leading up to Super Bowl LII, fans may visit Pepsi.com for behind-the-scenes looks into Timberlake’s journey to the Pepsi Super Bowl LII Halftime Show, as well as other surprises along the way.
Timberlake joins an esteemed list of recent halftime acts including Lady Gaga, Coldplay, Beyoncé, Katy Perry, Bruno Mars, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney, U2 and more.
The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. Last year’s show was the most-watched musical event of all-time across all platforms and the most-watched Super BowlHalftime performance in history through broadcast and digital channels, reaching more than 150 million unique people, garnering more than 80 million views and totaling 260 million minutes watched. Super Bowl LII and Halftime Show will be broadcast by NBC from U.S. Bank Stadium in Minnesota.
Super Bowl LII marks Pepsi’s sixth year as title sponsor of the Super Bowl Halftime Show and 16th year as an NFL partner. Pepsi and the NFL have teamed again to provide fans with a halftime experience worthy of pop-culture’s biggest stage.
The Pepsi Super Bowl LII Halftime Show is an NFL Network Production and will be executive produced by Ricky Kirshner and directed by Hamish Hamilton.