Jon Pardi today premiered the highly-anticipated music video for the title-track off of his upcoming album, Heartache Medication, out Sept 27th and available for pre-order (HERE). Directed by Carlos Ruiz, the new music video premiered officially with YouTube Music, and finds the ACM and CMA winning singer/songwriter quickly receiving an uplifting and much-needed pick-me-up after catching a glimpse of a remedy that’s smiling back at him from the dancefloor. Pardi dusts off his boots and puts them to work on an all-out choreographed line dance, set to a backdrop of kaleidoscope lights. People.com revealed an exclusive teaser video in advance (HERE). Fans can view the full music video on YouTube, below:
“This is the first time we ever used choreography. We ended up doing practices in my barn at home and Summer and I had such a great time. It was out of my comfort zone, but I love how it came out. I loved being able to dance together, and I think it’s just one of the videos where you just feel good when you watch it,” said Pardi.
“Heartbreak Medication” was featured by the Associated Press and Billboard as a song that rivals the sad and lonely perspective of heartbreak with a positive outlook and having a good time. Rolling Stone featured “Heartache Medication” as a Song You Need To Know, saying “Drinking away heartbreak is the bread and butter of countless country songs. But while sadness peeks through the open spaces in “Heartache Medication,” the song’s upbeat, two-stepping rhythm and neatly resolving chord progression makes it feel like nearly the opposite.”
Recognized for his “state-of-the-art blend of traditional instrumentation and progressive grooves that point to country’s future” (Rolling Stone) and as “a leader among a growing number of artists bringing back fiddle, steel and twang while still finding ways to freshen the sound” (People), Heartache Medication is the follow up to Pardi’s co-produced Platinum-selling breakthrough #1 album California Sunrise, which featured Multi-Platinum, chart-topping hits including “Dirt on My Boots,” “Head Over Boots,” “Heartache on the Dancefloor” and “Night Shift.”
Providing listeners with a traditional set of songs that punch the radio dial with an album that is even a stronger dose of twang than its predecessors, Pardi has set the record as “…a beacon lighting up the darkness to lead us back to true country music (Music Row).” Pardi is featured as a co-writer on several of the songs off his forthcoming albumHeartache Medication, and returns as a producer for the third time (California Sunrise, Write You A Song). Heartache Medication pairs him again with California Sunrise co-producer Bart Butler, and with Ryan Gore joining as first-time co-producer.
Pardi’s highly-anticipated headlining Heartache Medication Tour with opening artist Riley Green kicks off with two back-to-back, sold out shows at the historic Ryman Auditorium on Oct. 1st and 2nd. Pre-order the album Heartache Medication (HERE). For more information and to purchase tickets to the upcoming tour dates, visit www.jonpardi.com.